Afaq M.

Need reliable market research to support an important business decision? I'm a professional researcher with 9+ years of experience delivering market, company, industry, competitive, and customer research and analysis for startups, SMEs, market research companies, consulting firms, and larger organisations. I support clients when they need to understand a market, assess an opportunity, analyse competitors, understand customers, identify companies or suppliers, or validate a new product, market, or business idea. I also work with research agencies, consulting firms, and internal research teams that need additional research capacity for client projects, from individual workstreams to complete research assignments. WHAT I DO Market and Industry Research: I dig deep into industries to identify trends, opportunities, risks, and competitive dynamics across sectors and global markets. Competitor and Strategic Analysis: From landscape mapping to competitor profiling, I identify key players, analyse positioning, and highlight gaps and opportunities. Company, Lead and Acquisition Sourcing: I identify companies in niche or hard-to-research sectors, including competitors, investment and acquisition targets, suppliers, distributors, and leads. I use multiple sources and manually verify findings. Market Sizing (TAM / SAM / SOM): I build TAM, SAM, and SOM models for startups and SMEs using relevant market data, company information, and clearly defined assumptions. Qualitative Research and Expert Interviews: I conduct qualitative research, including expert recruitment and interviews for competitive intelligence and market insight. Quantitative Research and Surveys: I design, run, and analyse consumer surveys and interviews to uncover customer needs, pain points, and behaviours. HOW I WORK - Primary and secondary research using multiple relevant sources - Structured data collection, validation, analysis, and reporting - Transparent methodologies, sources, assumptions, and models - Clear communication and regular project updates - Short-term projects, ongoing research support, and long-term partnerships Whether you are a business making an important market decision, a consulting firm supporting a client, or a research agency needing additional capacity, my focus is the same: reliable research, structured analysis, and clear insights that can be used with confidence. I’d be happy to help.