Luka J.

I'm a Digital Marketing Specialist with hands-on experience in SEO, performance marketing, paid advertising, social media management, content marketing and e-commerce growth. I help businesses improve their online visibility, attract relevant audiences, generate traffic and get more value from their marketing activities through a combination of organic and paid marketing strategies. My experience includes working on my own e-commerce business, managing Facebook and Google Ads campaigns, developing content strategies, optimizing website content for search engines and managing social media channels. MY CORE AREAS OF EXPERTISE Digital Marketing & Performance Marketing - Planning and executing digital marketing activities across organic and paid channels. - Supporting business growth through targeted marketing campaigns. - Monitoring campaign performance and identifying opportunities for improvement. - Understanding key performance metrics such as CPC, CTR, CPA and ROAS. SEO & Organic Growth - Keyword research and search intent analysis. - SEO content writing and content optimization. - Writing SEO titles, headings, meta titles and meta descriptions. - Structuring articles using H1/H2 headings. - Internal linking and website content organization. - Image optimization and alt text. - Publishing and managing content through WordPress and other CMS platforms. - Monitoring organic traffic and content performance. Google Ads & Meta Ads - Campaign setup and management. - Audience research and targeting. - Advertising creative development and testing. - Campaign performance monitoring. - Analyzing clicks, views and conversions. - Identifying opportunities to improve advertising performance. Social Media Marketing & Management - Social media content planning and strategy. - Managing Facebook and Instagram content. - Organic audience growth and engagement. - Creating platform-specific content. - Repurposing long-form content into multiple formats. - Developing content calendars and maintaining consistent brand communication. Content Marketing & Copywriting - SEO-focused blog posts and articles. - Website and marketing copy. - Social media captions and posts. - Content research, writing and editing. - Transforming existing content into new marketing assets. - Writing engaging hooks, headlines and calls to action. E-commerce Marketing - E-commerce website management. - Product promotion and online advertising. - Paid traffic acquisition. - Marketing creative development. - Understanding the relationship between advertising, website traffic and conversions. PROFESSIONAL EXPERIENCE & RESULTS I worked directly with Jake Ducey, an established YouTuber, author and entrepreneur with over 1 million YouTube subscribers. My responsibilities included managing social media content, writing blogs and articles, and transforming long-form YouTube videos into SEO-focused blog posts, podcasts and platform-specific social media content. My SEO responsibilities included keyword research, on-page content optimization, meta titles and descriptions, heading structure, internal linking, image alt text and publishing content through WordPress and other CMS platforms. On the social media side, some of the organic content I worked on reached hundreds of thousands of views, with individual posts exceeding 1 million views without paid advertising. I also contributed to growing the Facebook page by more than 100,000 likes within a few months. I also founded and managed my own e-commerce project, where I built and maintained the website, ran Facebook and Google Ads campaigns, developed advertising creatives and monitored campaign performance. Additionally, I completed a two-week marketing internship at Dunav Insurance, gaining exposure to a large-scale marketing campaign connected to the Belgrade Motor Show, including TV advertising, promotional materials, event marketing and customer communication. TOOLS & SOFTWARE Marketing & Advertising: Meta Ads Manager, Google Ads. SEO & Content Management: WordPress, keyword research tools and WordPress SEO plugins. Analytics & Tracking: Basic UTM tracking, campaign performance analysis and monitoring clicks, views and conversions. Content & Design: Canva, CapCut, Adobe Premiere Pro. AI-Assisted Marketing: ChatGPT, Gemini, Claude, Higgsfield and other AI tools used to support research, content development and creative production. I use AI as a supporting tool within marketing workflows, not as my primary professional focus. CERTIFICATION Google – Fundamentals of Digital Marketing. I'm a proactive and adaptable professional who enjoys understanding business goals, researching audiences, testing marketing ideas and analyzing results. I value clear communication, consistency and a results-oriented approach. I'm particularly interested in long-term projects involving SEO, digital marketing, paid advertising, social media growth and e-commerce market