Emma J.

Copy that sounds human — and gets results. I’m a UK-based copywriter and content marketer with 6+ years of experience creating content for travel, lifestyle, charity and commercial brands. My work spans website copy, email marketing, SEO content, blogs, social media and content strategy — from finding the right words for a homepage to building email campaigns that actually drive revenue. One of my strongest results has been generating £250k+ in annual revenue through email marketing campaigns, alongside consistently achieving open rates of around 50%. I’m particularly good at taking something complicated, technical or frankly a bit boring and turning it into something people actually want to read. I care about tone of voice as much as SEO, and strategy as much as the words themselves. I’ve worked extensively in travel and tourism, but I enjoy getting stuck into new industries too. I’ll research your audience, understand what makes your business different and write in a way that sounds like your brand — not like it came from a content mill. I can help with: • Website & landing page copy • Email campaigns & newsletters • SEO blogs & long-form content • Social media copy • Content strategy • Brand voice & messaging • Travel & outdoor content If you need a writer who can think beyond simply filling a page with words, I’d love to hear about your project.