Natalie K.
Creative Director & Brand Strategist | Viral Boutique Founder | SMM
I’ve made a career out of being chronically online! After turning my dorm room dream into a nearly $1M dollar retail brand, I've retired myself from the business and am looking to bring what I've learned to grow other bold brands. I’m a marketer, creative strategist, and entrepreneur with 10+ years of experience building brands people actually care about. I’ve grown communities into the hundreds of thousands on Instagram and TikTok, marketed for Fortune 100 companies, co-led a creative agency, and scaled a boutique from scratch. My passions are creating engaging and authentic content, delivering UGC videos that perform, providing creative direction/consulting, and planning events that leave an impact. What I bring to the table is founder energy: - Big picture brand vision paired with executional know how - A sharp eye for trends and cultural relevance - Compelling storytelling that makes people stop scrolling - Strategies that not only look good, but drive growth and sales - Strong editing skills and a deep knowledge of social channels - Plus years of experience in social media management, content creation, graphic design, and wearing every hat imaginable! Whether you need content creation, brand strategy, community growth, or creative direction, I know how to connect with audiences and deliver results. I’m not just a creative - I’m a creative who knows how to scale businesses. Let’s build something bold together!
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.9k
Billed in all: $7,751$7.8k
$930 in the last 6 months
Across 3 contracts
Across 8 contracts
Earnings, last 30 days
Skill rankings: Top 14% in Creative Writing
Ranked by MRR among everyone on Upwork with the skill.
- #388Public Relations1,610 freelancers · 🇺🇸 #126Top 24%🇺🇸#126 of 577
- #513Creative Strategy1,968 freelancers · 🇺🇸 #117Top 26%🇺🇸#117 of 558
- #645Social Media Marketing Strategy2,317 freelancers · 🇺🇸 #71Top 28%🇺🇸#71 of 283
- #667Creative Direction2,705 freelancers · 🇺🇸 #228Top 25%🇺🇸#228 of 1,039
- #738TikTok Marketing2,601 freelancers · 🇺🇸 #100Top 28%🇺🇸#100 of 321
- #971Branding & Marketing3,758 freelancers · 🇺🇸 #301Top 26%🇺🇸#301 of 1,207
- #1,095Instagram Marketing3,741 freelancers · 🇺🇸 #110Top 29%🇺🇸#110 of 301
- #1,509Creative Writing10,453 freelancers · 🇺🇸 #464Top 14%🇺🇸#464 of 3,286