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Natalie K.

Natalie K.

Creative Director & Brand Strategist | Viral Boutique Founder | SMM

I’ve made a career out of being chronically online! After turning my dorm room dream into a nearly $1M dollar retail brand, I've retired myself from the business and am looking to bring what I've learned to grow other bold brands. I’m a marketer, creative strategist, and entrepreneur with 10+ years of experience building brands people actually care about. I’ve grown communities into the hundreds of thousands on Instagram and TikTok, marketed for Fortune 100 companies, co-led a creative agency, and scaled a boutique from scratch. My passions are creating engaging and authentic content, delivering UGC videos that perform, providing creative direction/consulting, and planning events that leave an impact. What I bring to the table is founder energy: - Big picture brand vision paired with executional know how - A sharp eye for trends and cultural relevance - Compelling storytelling that makes people stop scrolling - Strategies that not only look good, but drive growth and sales - Strong editing skills and a deep knowledge of social channels - Plus years of experience in social media management, content creation, graphic design, and wearing every hat imaginable! Whether you need content creation, brand strategy, community growth, or creative direction, I know how to connect with audiences and deliver results. I’m not just a creative - I’m a creative who knows how to scale businesses. Let’s build something bold together!

🇺🇸Orlando, United States$85/hr100% JSS4.69 (5)Since Jul 2022

Earnings and projects

MRR
$310

Last 6 months ÷ 6

World#96,997 / 412k
🇺🇸Country#13,946 / 62.1k
Revenue, last 30 days
$1.8k

Last 6 months: $1.9k

World#23,858 / 412k
🇺🇸Country#4,617 / 62.1k
Total earnings
$7.4k

Billed in all: $7.8k

World#222,002 / 412k
🇺🇸Country#35,261 / 62.1k
Per project
$1.2k

$930 in the last 6 months

World#108,794 / 412k
🇺🇸Country#18,530 / 62.1k
Projects, last 6 months
2

Across 3 contracts

100% fixed0% hourly
World#88,922 / 412k
🇺🇸Country#11,762 / 62.1k
Projects in all
6

Across 8 contracts

38% fixed62% hourly
World#250,293 / 412k
🇺🇸Country#35,789 / 62.1k

Earnings, last 30 days

$7.8k+$1.8k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$5k$6k$7k$8kOct 9Oct 24Nov 8

Skill rankings: Top 14% in Creative Writing

Ranked by MRR among everyone on Upwork with the skill.

  1. #388Public Relations1,610 freelancers · 🇺🇸 #126Top 24%
  2. #513Creative Strategy1,968 freelancers · 🇺🇸 #117Top 26%
  3. #645Social Media Marketing Strategy2,317 freelancers · 🇺🇸 #71Top 28%
  4. #667Creative Direction2,705 freelancers · 🇺🇸 #228Top 25%
  5. #738TikTok Marketing2,601 freelancers · 🇺🇸 #100Top 28%
  6. #971Branding & Marketing3,758 freelancers · 🇺🇸 #301Top 26%
  7. #1,095Instagram Marketing3,741 freelancers · 🇺🇸 #110Top 29%
  8. #1,509Creative Writing10,453 freelancers · 🇺🇸 #464Top 14%