Geetha S.
Expert Financial Writer & HARO Specialist | Ex-Banker (28 Yrs)
Are you looking for a content writer who actually understands the complexities of the financial sector from the inside out? I bring a rare combination to the table: 28+ years of hands-on experience as a banking professional across India, paired with 12+ years as a full-time content writer. I don't just research financial topics; I have lived them. This deep industry knowledge allows me to create authoritative, technically flawless, and engaging content that builds immediate trust with your audience. How I drive results for my clients: Enterprise-Level Content: I have ghostwritten 130+ comprehensive articles for Wise and over 300 pieces for MyMoneyMantra, strictly adhering to complex editorial, legal, and formatting guidelines. Massive SEO & PR Value: As a HARO (Help A Reporter Out) specialist, I have pitched and secured 750+ top-tier media citations for clients in just two years, dramatically boosting their domain authority and search rankings. Bilingual Localization: I provide seamless, culturally accurate content translation and localization between English, Hindi, and Marathi to help you capture broader regional markets. My Areas of Specialization: Core Expertise: Personal Finance, Banking, Insurance, and Cybersecurity. Lifestyle & B2C Niches: Healthcare, Travel, Product Descriptions, and Culinary/Recipe Writing. HARO Specialist and PR Link Builder (750+ Media Citations Secured - Forbes and GoBankingRates) Securing high-authority backlinks on top-tier publications like Forbes and GoBankingRates requires more than just sending generic templates. Journalists at major outlets are flooded with pitches; they need authoritative, well-written, and highly specific answers. Over the past two years, I've monitored media queries and secured 750+ high-tier citations for multiple clients across some of the web's biggest platforms. Why My Pitches Convert: Proven Placements on Major Media: My outreach has successfully landed client links on massive domains like Forbes, GoBankingRates, and other premium, high-DA (Domain Authority) sites. Deep Subject Matter Expertise: My 28 years in the financial sector allow me to provide journalists with authentic, expert-level insights on finance, banking, insurance, and cybersecurity that generalist marketers simply cannot match. Ready-to-Publish Quality: With 12+ years of full-time content writing experience, I format my pitches exactly how reporters need them—concise, highly quotable, and structurally sound. Speed and Consistency: Media outreach is a race against the clock. I monitor queries diligently and draft targeted responses well before the reporter's deadline. Bilingual Outreach: I can also manage specialized regional PR strategies by seamlessly translating and localizing pitches in Hindi and Marathi. What I Can Do For Your Agency or Brand: Daily monitoring of PR platforms for highly relevant, premium link opportunities. Crafting customized, authoritative pitches tailored to the journalist's exact requirements. Ghostwriting expert commentary on behalf of your C-suite executives or clients. Managing the entire outreach pipeline to secure consistent brand mentions on major websites. I know how to break through the noise in a reporter's inbox to secure the links that drive serious SEO results. Whether you need heavily researched financial guides, compliance-ready banking articles, or a dedicated specialist to secure high-value media mentions, I have the stamina and expertise to deliver. Send me a message or an interview invitation, and let's discuss how my unique background can elevate your content strategy.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $77
Billed in all: $13,403$13k
$77 in the last 6 months
Across 125 contracts
Earnings, last 30 days
Skill rankings: Top 30% in Article
Ranked by MRR among everyone on Upwork with the skill.
- #27Finance & Banking Chatbot66 freelancers · 🇮🇳 #2Top 41%🇮🇳#2 of 5
- #66Food202 freelancers · 🇮🇳 #3Top 33%🇮🇳#3 of 5
- #80Cyber Threat Intelligence201 freelancers · 🇮🇳 #7Top 40%🇮🇳#7 of 17
- #117Cosmetics230 freelancers · 🇮🇳 #4Top 51%🇮🇳#4 of 8
- #119Cooking334 freelancers · 🇮🇳 #3Top 36%🇮🇳#3 of 8
- #167Automotive326 freelancers · 🇮🇳 #10Top 51%🇮🇳#10 of 16
- #273Product Review552 freelancers · 🇮🇳 #12Top 49%🇮🇳#12 of 18
- #280Medical Editing653 freelancers · 🇮🇳 #21Top 43%🇮🇳#21 of 46