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Geetha S.

Geetha S.

Expert Financial Writer & HARO Specialist | Ex-Banker (28 Yrs)

Are you looking for a content writer who actually understands the complexities of the financial sector from the inside out? I bring a rare combination to the table: 28+ years of hands-on experience as a banking professional across India, paired with 12+ years as a full-time content writer. I don't just research financial topics; I have lived them. This deep industry knowledge allows me to create authoritative, technically flawless, and engaging content that builds immediate trust with your audience. How I drive results for my clients: Enterprise-Level Content: I have ghostwritten 130+ comprehensive articles for Wise and over 300 pieces for MyMoneyMantra, strictly adhering to complex editorial, legal, and formatting guidelines. Massive SEO & PR Value: As a HARO (Help A Reporter Out) specialist, I have pitched and secured 750+ top-tier media citations for clients in just two years, dramatically boosting their domain authority and search rankings. Bilingual Localization: I provide seamless, culturally accurate content translation and localization between English, Hindi, and Marathi to help you capture broader regional markets. My Areas of Specialization: Core Expertise: Personal Finance, Banking, Insurance, and Cybersecurity. Lifestyle & B2C Niches: Healthcare, Travel, Product Descriptions, and Culinary/Recipe Writing. HARO Specialist and PR Link Builder (750+ Media Citations Secured - Forbes and GoBankingRates) Securing high-authority backlinks on top-tier publications like Forbes and GoBankingRates requires more than just sending generic templates. Journalists at major outlets are flooded with pitches; they need authoritative, well-written, and highly specific answers. Over the past two years, I've monitored media queries and secured 750+ high-tier citations for multiple clients across some of the web's biggest platforms. Why My Pitches Convert: Proven Placements on Major Media: My outreach has successfully landed client links on massive domains like Forbes, GoBankingRates, and other premium, high-DA (Domain Authority) sites. Deep Subject Matter Expertise: My 28 years in the financial sector allow me to provide journalists with authentic, expert-level insights on finance, banking, insurance, and cybersecurity that generalist marketers simply cannot match. Ready-to-Publish Quality: With 12+ years of full-time content writing experience, I format my pitches exactly how reporters need them—concise, highly quotable, and structurally sound. Speed and Consistency: Media outreach is a race against the clock. I monitor queries diligently and draft targeted responses well before the reporter's deadline. Bilingual Outreach: I can also manage specialized regional PR strategies by seamlessly translating and localizing pitches in Hindi and Marathi. What I Can Do For Your Agency or Brand: Daily monitoring of PR platforms for highly relevant, premium link opportunities. Crafting customized, authoritative pitches tailored to the journalist's exact requirements. Ghostwriting expert commentary on behalf of your C-suite executives or clients. Managing the entire outreach pipeline to secure consistent brand mentions on major websites. I know how to break through the noise in a reporter's inbox to secure the links that drive serious SEO results. Whether you need heavily researched financial guides, compliance-ready banking articles, or a dedicated specialist to secure high-value media mentions, I have the stamina and expertise to deliver. Send me a message or an interview invitation, and let's discuss how my unique background can elevate your content strategy.

🇮🇳Chennai, India$30/hr100% JSS4.73 (22)Since Jul 2022

Earnings and projects

MRR
$13

Last 6 months ÷ 6

World#170,260 / 412k
🇮🇳Country#17,955 / 45.9k
Revenue, last 30 days
$0

Last 6 months: $77

Total earnings
$13k

Billed in all: $13k

World#173,042 / 412k
🇮🇳Country#22,441 / 45.9k
Per project
$108

$77 in the last 6 months

World#299,662 / 412k
🇮🇳Country#35,028 / 45.9k
Projects, last 6 months
1
100% fixed0% hourly
World#128,096 / 412k
🇮🇳Country#14,379 / 45.9k
Projects in all
123

Across 125 contracts

99% fixed1% hourly
World#21,002 / 412k
🇮🇳Country#3,824 / 45.9k

Earnings, last 30 days

$13.4kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$13.2k$13.4k$13.6k$13.8kOct 9Oct 24Nov 8

Skill rankings: Top 30% in Article

Ranked by MRR among everyone on Upwork with the skill.

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  6. #167Automotive326 freelancers · 🇮🇳 #10Top 51%
  7. #273Product Review552 freelancers · 🇮🇳 #12Top 49%
  8. #280Medical Editing653 freelancers · 🇮🇳 #21Top 43%