Roshan S.

𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁. 𝗘𝗺𝗮𝗶𝗹 𝗮𝗻𝗱 𝗦𝗠𝗦 𝗳𝗼𝗿 𝗗𝗧𝗖 𝗯𝗿𝗮𝗻𝗱𝘀 𝗼𝗻 𝗞𝗹𝗮𝘃𝗶𝘆𝗼. 𝗢𝘃𝗲𝗿 $𝟮𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗶𝗻 𝗰𝗹𝗶𝗲𝗻𝘁 𝘀𝗮𝗹𝗲𝘀 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱. I handle the full retention side: flows, campaigns, segmentation, and SMS, run as one system instead of scattered sends. Klaviyo-certified. Founder of Kraft Emails. Five years working with Shopify brands. 𝗪𝗵𝗮𝘁 𝗜 𝗱𝗼 Lifecycle flows. Welcome, browse abandon, cart and checkout recovery, post-purchase, replenishment, winback, VIP. Built around your actual buying cycle, not Klaviyo's defaults. Campaigns with a calendar behind them. Monthly plan mapped to launches, seasons, and promo windows, with copy and design in your brand voice. From clean DTC minimal to fully themed drop campaigns. SMS that doesn't get you muted. Email and SMS on shared suppression logic so the same customer isn't hit twice for the same thing. Cart recovery and launches on SMS, story and education on email. Segmentation by behaviour. Purchase frequency, product affinity, predicted CLV, engagement tiers. Fewer sends to better lists. Deliverability. SPF, DKIM, DMARC, sunset flows, engagement-based sending, domain warm-up when needed. Retention revenue means nothing if you're landing in Promotions. 𝗧𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗜 𝘄𝗼𝗿𝗸 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 Email and SMS revenue share, repeat purchase rate, time between orders, flow revenue per recipient, list health. Not open rates. 𝗛𝗼𝘄 𝗜 𝘀𝘁𝗮𝗿𝘁 Audit first. I go through what's live, what's leaking, and where the fastest revenue is, then build in that order. If your flows are solid and the real problem is product or offer, I'll say so instead of selling you a rebuild. 𝗪𝗵𝗼 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗳𝗼𝗿 Shopify and DTC brands with real order volume who know email and SMS should be 25 to 35% of revenue and know it isn't. 𝗪𝗵𝗼 𝗶𝘁'𝘀 𝗻𝗼𝘁 𝗳𝗼𝗿 Pre-launch stores with no list. Anyone wanting purchased lists or cold outreach. Different job, and it burns domains. Send me your store and your current Klaviyo revenue share. I'll tell you where the money is before you hire me.