Artem R.

GA4/GTM Tracking Engineer | Setup, Consent Mode, CAPI, Server-Side GTM

Your ads are only as good as the data feeding them. I fix the data. I'm a GA4/GTM tracking engineer with a developer background: 115 Upwork projects, 6,000+ hours, Top Rated Plus. I build and repair the tracking layer that decides whether your ad budget scales or burns: GA4, Google Tag Manager, server-side GTM, Consent Mode v2, Meta CAPI, and Google Ads conversions. Results clients paid for and kept: - Recovered 15-40% of conversions lost to Consent Mode misconfiguration - Cut GA4 event duplication by up to 60% with clean dataLayer architecture - Raised attribution accuracy with server-side conversion APIs for Google, Meta, LinkedIn, and Reddit - Turned hours of manual reporting into minutes with Looker Studio dashboards teams actually open What I handle end to end: - GA4 + GTM: events, ecommerce funnels, custom dimensions, cross-domain tracking - Google Ads conversion tracking and enhanced conversions - Meta Pixel + Conversion API with deduplication and event-quality checks - Consent Mode v2 and GDPR/CMP setups: Cookiebot, OneTrust, custom banners - Server-side GTM for cleaner data and stronger attribution - Shopify, WooCommerce, WordPress, Webflow, Framer, and custom JavaScript tracking - Looker Studio dashboards your team can actually use Why me and not another GTM freelancer: most can click together basic tags. I read source code, inspect the dataLayer, and debug JavaScript - so the tracking I build survives redesigns, plugin updates, and CMS migrations instead of breaking a month later. Top Rated Plus | $100K+ earned | 6,000+ hours | 115 jobs completed How we start: send me your site, ad platforms, and tracking goal. I will map your funnel and tell you exactly what is broken, what is missing, and what it takes to fix it - before you commit to anything.