Zalan H.
Creative Strategist | Direct Response Copywriter
If you run a DTC ecommerce brand of any size and want to generate sales from completely cold audiences, you’re in the right place. Scaling paid traffic takes more than good-looking creatives. It takes the right strategy, messaging, and funnel behind them. I’m Zalan, a Creative Strategist and Direct Response Copywriter specializing in cold traffic sales funnels and high-converting ad creatives for DTC ecommerce brands. I’ve worked with brands at every stage, from new product launches to six-figure dropshipping stores to established eight-figure brands. In the past year alone, I’ve helped generate over seven figures for clients and worked with 18 DTC/ecommerce brands across industries including health, supplements, beauty, jewelry, wellness, pets, personal care, and consumer products. My approach blends data-driven decision-making with performance-focused creativity, supported by AI systems that make research, ideation, production and iteration faster and sharper. I combine old-school direct response principles with modern Andromeda-optimized ad formats designed to convert cold traffic. Here’s how I can help your brand: → Creative strategy process: ad account analysis, market and competitor research, VOC mining, ideation, scriptwriting, and production-ready briefs with clear visual direction → High-converting Andromeda-optimized ads: static ads, native ads, VSLs, UGCs, and unconventional formats tailored to the brand and platform → Landing pages: product pages, PDPs, sales pages, and upsells designed to turn browsers into buyers → Advertorials and listicles that educate, build trust, and presell → Funnel optimization: CRO support through testing, analysis, and conversion-focused improvements Here’s what my clients say: “Zalan was communicative, proactive, and a pleasure to work with. He showed professionalism and a strong understanding of ad copy and campaign prep.” — A Life Plus, 8-figure DTC health brand “Zalan communicated well, worked quickly, and was flexible throughout the project.” — Paradisee Wellness, product launch “Working with Zalan was a great experience. The tone, structure, and flow were spot-on, persuasive without feeling salesy. Communication was smooth, deadlines were met, and revisions were handled quickly and professionally. I’ll absolutely be hiring again for future projects.” — Nutrimind, 6-figure supplement brand “New ad scripts look fire. Can’t wait to launch them.” — Grooby, 8-figure brand “Communication with Zalan was easy and straightforward. He delivered exactly what he promised and also shared valuable insights.” — Familyjewels, 6-figure men’s hygiene brand If you want to see portfolio samples, case studies, or ad performance screenshots, send me a message and I’ll share the most relevant examples for your brand. You have two options to work with me: Freelance — strategy, concepts, scripts, briefs, funnel direction, and landing page copy, editor feedback. Your team handles production and build. Agency — everything above, plus a proven creative strategy system, final video/image production and full landing page build, so you get launch-ready assets. This is for you if: → You run a DTC/ecommerce brand and want to scale with paid traffic → You need to convert cold audiences, not just warm traffic → Your creatives need stronger angles, hooks, and messaging → You want ads, landing pages, and funnel assets that work together → You want a performance-focused approach built around conversions Next steps: If you already know what you need, invite me to your job and I’ll send a tailored proposal with scope, timeline, and deliverables. If you want help figuring out the best path first, send me a message and I’ll point you in the right direction. Either way, the goal is the same: building a creative and funnel system that turns cold traffic into customers.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1k
Billed in all: $15,253$15k
$129 in the last 6 months
Across 9 contracts
Across 33 contracts
Earnings, last 30 days
Skill rankings: Top 22% in Website Copywriting
Ranked by MRR among everyone on Upwork with the skill.
- #48Advertorial169 freelancers · 🇭🇺 #1Top 28%🇭🇺#1 of 1
- #189Product Page716 freelancers · 🇭🇺 #1Top 26%🇭🇺#1 of 1
- #241Paid Social670 freelancers · 🇭🇺 #2Top 36%🇭🇺#2 of 2
- #244Direct Response Copywriting741 freelancers · 🇭🇺 #2Top 33%🇭🇺#2 of 3
- #303Sales Funnel Copywriting1,313 freelancers · 🇭🇺 #2Top 23%🇭🇺#2 of 5
- #360Video Sales Letter924 freelancers · 🇭🇺 #1Top 39%🇭🇺#1 of 2
- #436Sales Copywriting1,985 freelancers · 🇭🇺 #4Top 22%🇭🇺#4 of 9
- #457Ad Copy1,861 freelancers · 🇭🇺 #1Top 25%🇭🇺#1 of 5