Tanyia K.

CHIEF STRATEGY OFFICER If you’re at a critical brand moment and need strategy that reframes the business and uncaps latent value — start with a focused consult or clarity sprint. I’ll tell you what matters, what doesn’t, and what to do next. I help founders, startups, and leadership teams uncover the hidden truths behind the brand, company, consumers, and competition, thereby repositioning the business, unlocking a new business ecosystem, and activating growth. I specialize in making complexity feel simple. My clients often tell me I “help them think aloud.” “Her insights were instrumental in shaping the future of Elizabeth Arden—and helping the company get acquired.” — Kara Langan, X-CMO, Elizabeth Arden Over the last 20+ years, I’ve led strategic branding, positioning, and communications initiatives across North America, Europe, the Middle East, and Asia for global brands including Google, Facebook, Microsoft, Intel, Nike, Levi’s, Elizabeth Arden, P&G, BMW, and Vitamin Water — as well as startups, boutique hospitality concepts, wellness ventures, and founder-led businesses. My work sits at the intersection of: - cultural anthropology - psychology - storytelling - brand strategy - creative direction - customer experience - ecosystem architecture - growth vision Clients often bring me in when: - they want a strategic reframe and new solutions for growth - they are experiencing stalled growth - their brand feels unclear or fragmented - they are launching or evolving a concept - they need help articulating a founder story or larger vision - they want a brand that feels emotionally resonant, not generic I’m known for combining strategic rigor with deep creative and emotional insight — helping brands uncover the deeper truth behind what they are building and translating it into clear messaging, positioning, and growth direction. Selected Experience Includes: - Global campaign and brand strategy work for Google, Facebook, P&G, Levi’s, Elizabeth Arden, and Microsoft - Hospitality and wellness experience brand positioning - Founder-led brand storytelling and positioning - Strategic clarity intensives and workshops - Consumer insight research across multiple global markets - Creative direction and narrative development - Wellness, lifestyle, and community-driven brand concepts Current Areas of Focus: - DTC brands - Hospitality & boutique hotel brands - Wellness & longevity concepts If your brand feels “almost right” but isn’t converting, attracting the right buyers, or commanding premium pricing — that’s a strategy problem, not a design one. ----------------------------------------------------------------------------------------------------------------------- 💬 “Tanyia is more than a strategist—she’s a true brand visionary. Her ability to see the cultural zeitgeist and turn it into soul-filled strategy helped us define our category.” — CEO, CPG Launch (Upwork) 💬 “Still slightly in awe of her skills and deliverables. Brilliant, on-time, articulate, and actionable.” — CEO, Fedrok (Upwork) 💬 “I’ve worked with Tanyia for over a decade—from multi-million dollar initiatives at Levi Strauss to brand strategy for early-stage companies. She’s a MUST-have partner in your toolkit.” — Lesa Musatto, CMO & Board Member ------------------------------------------------------------------------------------------------------------------- • Industries: | Food & Beverage | Health & Wellness | Fashion | Consumer Goods | Finance | Lifestyle | Automotive | • Brands I've Worked With: Google, Facebook, Microsoft, Nike, BMW, Subaru, Levi’s, Elizabeth Arden, Taco Bell, P&G, SmartWater, Backroads, Almond Breeze -------------------------------------------------------------------------------------------------------------------