Skip to content
BackNov 7
Aqsa I.
Upwork badge

Aqsa I.

Email Marketing Specialist | Automation & Copywriting | 50M+ Revenue

Marketing is getting automated, but can growth in revenue, increase in sales, and user retention strategies be fully automated? The answer is not really. As a Marketing Strategist for eCommerce businesses, I have helped DTC brands improve their recurring revenue and scale their email marketing systems. I have also worked with healthcare eCommerce businesses to grow from early-stage revenue to significantly higher monthly performance through structured automation and retention strategies. I have contributed to revenue growth across the DTC eCommerce industry. I get hired to set up email marketing systems for companies from scratch and collaborate with existing teams to improve performance from ads, funnels, and organic traffic. My growth consultancy focuses on building onboarding flows, retention strategies, and high-performing email campaigns. I am experienced with tools like Klaviyo, Mailchimp, Omnisend, Drip, and Brevo. My expertise includes email marketing for eCommerce, such as segmentation, flows, campaigns, automation, sales funnels, and lead generation. 𝐌𝐲 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: Revenue-focused email strategy based on buyer behavior Full funnel flow systems (welcome, abandoned cart, checkout, post-purchase, winback, VIP) High-converting email copywriting Conversion-focused email design List growth and segmentation strategies A/B testing and optimization Advanced audience segmentation Clear reporting and performance insights Cross-industry experience includes eCommerce brands in DIY, wellness, healthcare, maternity, recovery, and lifestyle. I focus on building retention systems that increase customer lifetime value and drive consistent revenue through email and SMS marketing. 𝐘𝐎𝐔 𝐖𝐀𝐍𝐓 𝐓𝐎 𝐒𝐄𝐄 𝐍𝐔𝐌𝐁𝐄𝐑𝐒? $3.5M+ Revenue Generated Across Email & SMS Led full-funnel retention systems across eCommerce brands in DIY, wellness, and lifestyle spaces, turning email into a primary revenue channel. Consistently Strong Deliverability & Engagement Maintained high inbox placement with strong open and click-through rates across optimized campaigns. $400K+ Revenue From Promotional Campaigns Executed high-impact campaigns across seasonal drops, flash sales, and event-based promotions, including multiple high-performing sales periods. Scaled & Managed 500K+ Subscribers Across Brands Built and optimized large email ecosystems using segmentation to improve engagement and reduce churn. Retention Systems That Increase LTV Designed post-purchase, upsell, and winback journeys that improve repeat purchase rates and customer lifetime value. 𝐂𝐑𝐎𝐒𝐒-𝐈𝐍𝐃𝐔𝐒𝐓𝐑𝐘 𝐄𝐗𝐏𝐄𝐑𝐈𝐄𝐍𝐂𝐄 - DIY & Creative Brands Improved repeat purchase rates through education-based flows and product storytelling. - Healthcare & Wellness Brands Built trust-focused email systems using educational and problem-solution messaging strategies. - Parenting & Maternity Brands Developed long-cycle retention strategies for emotionally driven purchasing journeys. - Health & Recovery Products Ran performance-focused campaigns while maintaining strong deliverability. - Lifestyle & Fashion eCommerce Balanced campaign volume with segmentation and personalization to improve engagement and revenue per send. 𝐖𝐇𝐘 𝐁𝐑𝐀𝐍𝐃𝐒 𝐖𝐎𝐑𝐊 𝐖𝐈𝐓𝐇 𝐌𝐄 - Revenue-Focused Email Strategy Full retention systems built to scale consistent revenue, not just one-time campaigns. - Experience Across Multiple eCommerce Brands Worked across different industries including DIY, lifestyle, healthcare, maternity, and recovery. - Email & SMS Marketing Expertise Strong understanding of lifecycle marketing across flows, campaigns, and automation. - Platform Experience Shopify, WooCommerce, Wix, Squarespace Integration experience with common eCommerce tools and apps. - Account Audits & Optimization Identifying gaps in flows, segmentation, deliverability, and campaign performance. - Klaviyo Systems Setup & Management Experience building and managing email systems for both early-stage and scaling brands. - Flow Strategy & Optimization Welcome, abandoned cart, checkout, post-purchase, winback, VIP, and upsell flows with clear revenue goals. - Campaign Execution Data-driven email and SMS campaigns focused on testing and performance improvement. - Advanced Segmentation Targeting based on customer behavior, engagement, and lifetime value. - Deliverability Focus Maintaining inbox placement while scaling email volume. 𝗜𝗳 𝘁𝗵𝗶𝘀 𝘀𝗼𝘂𝗻𝗱𝘀 𝗹𝗶𝗸𝗲 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱, 𝗳𝗲𝗲𝗹 𝗳𝗿𝗲𝗲 𝘁𝗼 𝗿𝗲𝗮𝗰𝗵 𝗼𝘂𝘁 𝗼𝗿 𝘀𝗲𝗻𝗱 𝗺𝗲 𝗮𝗻 𝗶𝗻𝘃𝗶𝘁𝗲, 𝗵𝗮𝗽𝗽𝘆 𝘁𝗼 𝗰𝗼𝗻𝗻𝗲𝗰𝘁.

🇵🇰Faisalabad, Pakistan$20/hr100% JSS4.79 (39)Since Aug 2022

Earnings and projects

MRR
$2.8k

Last 6 months ÷ 6

World#14,115 / 412k
🇵🇰Country#1,551 / 52.9k
Revenue, last 30 days
$2.7k

Last 6 months: $17k

World#14,291 / 412k
🇵🇰Country#1,601 / 52.9k
Total earnings
$81k

Billed in all: $86k

World#48,984 / 412k
🇵🇰Country#3,922 / 52.9k
Per project
$820

$1k in the last 6 months

World#139,526 / 412k
🇵🇰Country#13,198 / 52.9k
Projects, last 6 months
16

Across 19 contracts

26% fixed74% hourly
World#8,872 / 412k
🇵🇰Country#2,084 / 52.9k
Projects in all
99

Across 112 contracts

47% fixed53% hourly
World#28,153 / 412k
🇵🇰Country#4,185 / 52.9k

Earnings, last 30 days

$85.5k+$2.7k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$82k$84k$86kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Blog Writing

Ranked by MRR among everyone on Upwork with the skill.

  1. #7Email Marketing Report133 freelancers · 🇵🇰 #1Top 5%
  2. #36Ebook Writing2,045 freelancers · 🇵🇰 #6Top 2%
  3. #36Email Marketing Consultation464 freelancers · 🇵🇰 #5Top 8%
  4. #43Email Campaign Optimization828 freelancers · 🇵🇰 #8Top 5%
  5. #55Ebook Design1,851 freelancers · 🇵🇰 #6Top 3%
  6. #72Website Copywriting2,920 freelancers · 🇵🇰 #5Top 2%
  7. #107Email Marketing Strategy2,223 freelancers · 🇵🇰 #11Top 5%
  8. #132Email Copywriting4,052 freelancers · 🇵🇰 #16Top 3%