Luis B.

Fix your tracking. Trust your numbers. Visualize what's important. Inaccurate data is worse than having no data at all. If you are not confident with your data, I can help. Is my tracking accurate? Where does my leads actually came from? What is my ROAS? Which ad platform should I invest more? Are a few questions I help teams and founders with. It's crucial to build the right data infrastructure for your business without over-engineering and complex setups. We need solid results at the most efficient cost. I'm not only a technical analytics person, I was CEO and founder of a tech startup for 8 years. So I know how to speak with executives, investors, marketing teams and technical teams. I can understand what you really need and implement the right infrastructure for you. What I work on: ◾ Tracking Audits - inspect your GA4, GTM, and store setup to find broken tags, missing conversions, or duplicated events. Providing full documentation ◾ Attribution Fixes - align Meta, Google Ads, Klaviyo, Shopify, Woocomerce, custom ecommerces. We implement persistent UTM logic via GTM so your source data is accurate from first click to final purchase. ◾ Dashboards - build Looker Studio reports that show ROAS, CAC, LTV, and campaign performance, tailored to your team and questions. ◾ Shopify + GTM Setup - Full event tracking with GA4 ecommerce, UTM storage, custom pixel logic, and clean dataLayer structure. I've completed over 100 analytics projects for ecommerce brands in the US, Europe, Canada, and Australia — tracking over $215M in revenue. If you’re struggling with attribution, broken reports, or unreliable tracking, send a message here on Upwork. I’ll take a look and see how we can help.