Brad S.

I SPECIALIZE IN: Data Visualization --- Website data --- SEM (advertising) data --- Social Media data --- API Integration --- Analysis & forecasting SEO Strategy --- Keyword research --- Page content --- Headers and meta content --- Boosting organic rankings --- Backlinks Website Setup --- Setting up tracking and analytics --- Hosting --- Website building THE SOFTWARE I USE: --- Google Looker Studio --- Google Analytics --- SEMRush --- Google Search Console --- Microsoft Excel --- Microsoft Power BI --- Google Sheets --- Wordpress --- Google Tag Manager --- Godaddy I am eager to help those with interest in improved performance for their digital enterprises. I specialize in website SEO and data visualization, but am also well-versed in Google Maps and third-party review sites. I have worked with HealthStream on several occasions to improve their product pages' rankings, organic traffic, and organic conversions, which include purchases, form fills, and file downloads. I have also helped HealthStream visualize their website's data to lead them to make informed decisions on how to position the business. I am also the owner of FootySheets, a soccer/football statistics program that comprehensively visualizes a plethora of stats from past and current seasons. DATA VISUALIZATION: FootySheets is the prime example of how I can use tools like Looker Studio to present data to allow viewers to draw insights quickly and accurately. The data was obtained through Python scripts, and visualized with Looker Studio, with Google Sheets as the data source. I am also well versed in using Google Analytics and Excel as data sources, and am improving in using Power BI as an alternative method of data visualization. For this particular project, I call the reports where the data is presented as Sheets, and they can be found on the FootySheets website. SEO STRATEGY: I will identify keywords that are balanced in three areas: relevance, volume, and difficulty. In order to outperform competitors on search engines, a site must contain keywords that are relevant to the solution, have significant search volume, but also are attainable given the site's domain authority and the keyword's competitiveness. After doing this keyword research, I will be able to strategically place keywords on a page and in meta content to optimize the performance of the page. One example where this strategy was executed perfectly was with HealthStream's DEA Mate product. The conversion action here was a purchase, and I identified several areas of the page where we could implement the necessary keywords to marginally improve rankings for certain searches. After just a month, it became apparent that the page's ranking was improving for certain keywords, and over time, this allowed the page to rank for more difficult keywords, even those that I had not initially targeted, because the increased traffic to the page increased its domain authority. Organic purchases for the product also increased after I started the project. WEBSITE SETUP: I have set up several tags and triggers for my company's Google Tag Manager container to track events from internal and external sources. These configurations allow our site traffic to be accurate and to not require ongoing maintenance in the future. I have set up my own website for my FootySheets project, which includes hosting and building several pages that are optimized for SEO, and properly connected with a sitemap. I have set up multiple data tracking sources for the website using Google Tag Manager and Google Analytics.