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Haseem A.
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Haseem A.

CA/CPA | CFO | Accountant | Amazon & Shopify | QBO / XERO Certified |

Amazon, Shopify, or Walmart seller struggling with messy books, unclear profitability, or cash flow challenges? I help eCommerce brands build accurate financials, uncover true profitability, and make better decisions with confidence. I’m a CA (currently serving as CFO) with 11+ years of experience and 5+ years specializing in: 👉 Amazon FBA / FBM 👉 Shopify & Walmart 👉 Multi-channel eCommerce accounting 🚨 The Problem Most sellers grow revenue… but: Profits don’t match payouts Amazon fees are unclear (and often underestimated) PPC spend is high but ROI is uncertain Multi-currency payouts distort actual margins You don’t know which SKUs are truly profitable ⚡ What I Do This is NOT basic bookkeeping. I build profit visibility systems so you can: ✔ See true SKU-level profitability (after ALL fees) ✔ Track real margins across Amazon, Shopify & Walmart ✔ Understand accurate ROAS, ACOS & TACOS ✔ Identify profit leaks instantly ✔ Make data-driven decisions on pricing & scaling 📊 Proven Results 📈 Increased revenue from $66K → $90K/month by fixing SKU mix & reducing wasted ad spend 📈 Achieved 3× ROAS and 32% ROI for a new Amazon & Walmart seller 📈 Cleaned up financials for a $200K+/month seller and built dashboards used to run the business 🧠 Tools & Expertise QuickBooks Online (QBO) A2X (Amazon & Shopify integrations) Amazon FBA / FBM financials Shopify & Walmart accounting SKU-level profitability dashboards (Excel) Helium 10 & Jungle Scout (product profitability) Multi-currency accounting (USD, GBP, EUR) 🤝 How I Work I don’t just send reports. I help you: Identify which SKUs to scale Fix margin leaks Improve pricing & profitability Make better PPC decisions 👉 I act as your financial partner, not just a bookkeeper. 📩 Let’s Work Whether you're doing $20K/month or $500K/month — I’ll help you understand your numbers and grow profitably.

🇵🇰Islamabad, Pakistan$20/hr100% JSS5.00 (16)Since Aug 2022

Earnings and projects

MRR
$2.5k

Last 6 months ÷ 6

World#16,700 / 412k
🇵🇰Country#1,857 / 52.9k
Revenue, last 30 days
$3.7k

Last 6 months: $15k

World#9,091 / 412k
🇵🇰Country#999 / 52.9k
Total earnings
$29k

Billed in all: $30k

World#113,094 / 412k
🇵🇰Country#10,544 / 52.9k
Per project
$877

$1.9k in the last 6 months

World#134,092 / 412k
🇵🇰Country#12,504 / 52.9k
Projects, last 6 months
8
50% fixed50% hourly
World#24,499 / 412k
🇵🇰Country#5,527 / 52.9k
Projects in all
33

Across 34 contracts

79% fixed21% hourly
World#89,874 / 412k
🇵🇰Country#14,603 / 52.9k

Earnings, last 30 days

$29.8k+$3.7k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$26k$28k$30kOct 8Oct 23Nov 7

Skill rankings: Top 3% in Microsoft Excel

Ranked by MRR among everyone on Upwork with the skill.

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  6. #166Amazon FBA3,904 freelancers · 🇵🇰 #84Top 4%
  7. #186Financial Reporting2,681 freelancers · 🇵🇰 #50Top 7%
  8. #249Bank Reconciliation4,687 freelancers · 🇵🇰 #69Top 5%