Muhammad T.

🔍 Google Ads getting clicks but too few leads? Need more qualified calls, consultation requests, or booked appointments from Google Ads, not just clicks and low-quality form submissions? I run Google Ads accounts end-to-end strategy, structure, bidding, budget, creative, and reporting. I help local service businesses turn paid search into a measurable lead-generation system. My focus is simple: reach people with strong intent, track every meaningful call and form, reduce wasted spend, and make budget decisions using lead quality rather than vanity metrics. My portfolio includes 𝟯𝟬𝟲 tracked conversions at AED 17.31 CPA and 𝟵,𝟭𝟬𝟬+ tracked conversions from a $776K advertising program. I help local and lead gen businesses improve lead generation and conversion tracking. ◆ 𝗥𝗘𝗦𝗨𝗟𝗧𝗦: 𝗥𝗘𝗔𝗟 𝗡𝗨𝗠𝗕𝗘𝗥𝗦 📌 Legal lead generation: 𝟮,𝟰𝟮𝟰 𝘁𝗿𝗮𝗰𝗸𝗲𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 on approximately $357K in ad spend, averaging $147 CPA. 📌 Beauty salon: 𝟯𝟬𝟲 𝘁𝗿𝗮𝗰𝗸𝗲𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 at AED 17.31 CPA from Google Ads. 📌 Automotive: 𝟵,𝟭𝟬𝟬+ 𝘁𝗿𝗮𝗰𝗸𝗲𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 at $84.99 CPA across a $776K Google Ads program. 📌 Veterinary clinic: 𝟵𝟲𝟴 𝘁𝗿𝗮𝗰𝗸𝗲𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 and a 13.6% conversion rate, with an average CPC of AED 1.28. ◆ 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦 🔵 Google Ads: Google Search, Performance Max, remarketing, keyword research, negative keywords, bidding, budget allocation, and ongoing PPC Campaign Setup & Management. 🎯 Lead Generation: campaigns for calls, enquiry forms, appointments, and quote requests, supported by landing-page recommendations and lead-quality feedback. 📊 Conversion Tracking: Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads conversion tracking, Enhanced Conversions for Leads, CallRail, and phone-call and form tracking. 🔎 Google Ads Audit: review of search terms, campaign structure, targeting, bidding, conversion goals, and landing pages, with a prioritized action plan. Reduced 51% cost for law firm in 30 days from 82k$ to 40k$. ⚙️ CRM and Attribution: GoHighLevel workflows, lead-source tracking, and offline conversion imports where the CRM and available data support them. MY IDEAL CLIENTS INCLUDE Home services: roofing, HVAC, plumbing, electrical, landscaping, and cleaning Beauty salons and aesthetic businesses Real estate agencies and property service businesses Veterinary clinics Physiotherapy and physical therapy practices Law firms Other local businesses that depend on qualified inquiries WHAT I CAN HELP YOU WITH Google Ads account audits and strategy Search and Performance Max campaign setup or restructuring Keyword research, match-type control, and negative keywords Location, schedule, device, audience and bidding optimization Call, form, GA4, Google Tag Manager, and conversion tracking Landing-page and conversion-rate recommendations Lead-quality analysis and clear performance reporting Ongoing PPC management and optimization My focus is connecting paid advertising with genuine enquiries and clearer business decisions. ◆ 𝗠𝗬 𝗔𝗣𝗣𝗥𝗢𝗔𝗖𝗛: 𝗠𝗘𝗗𝗜𝗔 𝗕𝗨𝗬𝗜𝗡𝗚 𝗔𝗦 𝗔 𝗦𝗬𝗦𝗧𝗘𝗠 ✔ Verify tracking: test conversion actions and investigate duplicate or misleading events before making bidding decisions. ✔ Review intent: align keywords, locations, ads, and landing pages with the customers you want. ✔ Improve lead quality: use call, form, and CRM feedback to identify which campaigns produce relevant enquiries. ✔ Optimize deliberately: review search terms, negatives, budgets, bidding, and ad performance. ✔ Scale with evidence: evaluate qualified leads, acquisition costs, and sales feedback before recommending more spend. ◆ 𝗪𝗛𝗬 𝗠𝗘 ✔ Professional Google Ads experience since 𝟮𝟬𝟮𝟬. ✔ $𝟲𝟬,𝟬𝟬𝟬+ 𝗲𝗮𝗿𝗻𝗲𝗱 𝗼𝗻 𝗨𝗽𝘄𝗼𝗿𝗸 and 1,800+ Upwork hours. ✔ Experience across $𝟱𝗠+ 𝗶𝗻 𝗺𝗮𝗻𝗮𝗴𝗲𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝘀𝗽𝗲𝗻𝗱. ✔ Hands-on Google Ads management, PPC strategy, and conversion tracking. ✔ Clear reporting on spend, conversions, CPL or CPA, lead quality, and next actions. ✔ Direct communication and documented recommendations you can understand and act on. ◆ 𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗦𝗖𝗔𝗟𝗘? I do not promise arbitrary lead numbers or guaranteed ROAS. Performance also depends on your offer, market, budget, website, competition, and sales follow-up. What I bring is disciplined analysis, transparent communication, and a system designed to improve with evidence. Best fit: established local service businesses investing $2,500+ per month in Google Ads, or preparing to reach that level with reliable tracking and follow-up systems. If your lead flow or lead quality is inconsistent, message me with your industry, location, monthly budget, and biggest performance concern. I will tell you where I would start.