Kathleen S.

I help writers, creators, publications, and businesses build Substacks that people actually want to subscribe to—and, naturally, pay for. Whether you’re starting from zero, bringing an existing audience with you, trying to figure out what belongs behind the paywall, watching your growth plateau, or wondering why readers aren’t converting, I can help you turn “I should start a newsletter” into an actual strategy. My work combines editorial strategy, audience development, subscription growth, email marketing, positioning, and hands-on content experience. I don’t approach Substack as just another email platform. It’s an ecosystem for building, reaching, and interacting with an audience. I also understand how to use Substack’s built-in discovery and community tools to reach readers beyond the people already on your email list. Whether you’re migrating an established audience or starting completely from scratch, I can help you build a strategy for becoming discoverable within the broader Substack ecosystem. Substack strategy I can help with: • Publication concept, niche, and positioning • Launch strategy and publication setup • Free vs. paid content strategy • Subscription pricing and monetization • Paid subscriber conversion and retention • Editorial calendars and recurring content formats • Publication names, taglines, and About pages • Welcome emails and subscriber journeys • Audience growth and reader acquisition • Substack Notes and platform strategy • Headlines, subject lines, and content packaging • Analytics and publication performance • Repositioning or reviving an existing Substack • Integrating Substack with a podcast, business, personal brand, or existing audience • Expanding into podcasts, video, Substack Live, and other multimedia formats And if you need more than advice, I can help execute the strategy, too—from writing your About page and welcome emails to developing editorial calendars, subscription messaging, launch copy, and ongoing content. Results: ✨ Helped grow paid subscribers for an established journalist by approximately 150%. ✨ Increased annualized subscription revenue by more than 150% while substantially growing the publication’s total subscriber audience. ✨ Used Substack as part of an integrated content and marketing strategy that helped generate $35K in sales for a series of high-ticket retreats in under 60 days. ✨ Built editorial, packaging, audience, and conversion strategies across newsletters, social media, email, and long-form content. ✨ In the first five months of a podcast-led Substack, the publication added 1,000 subscribers, generated more than $20K in additional Substack subscription revenue, reached 158,000 Substack page views, and earned 211,000 podcast downloads. I’ve worked on both the creative side and the business side of publishing, which means I can help you answer the big strategic questions without losing sight of the thing that ultimately makes a newsletter work: publishing something worth opening. Not sure what you need yet? Book a 30- or 60-minute Substack consultation, and we’ll look at where you are now, identify the biggest opportunities or problems, and build a prioritized plan for what to do next. For deeper support, I also offer Substack audits, launch and growth strategy, editorial planning, copywriting, publication setup, and ongoing consulting. TL;DR: You bring the expertise. I’ll help you turn it into a Substack people want in their inbox.