Thomas D.
Award Winning Writer and Therapist | Copy, Content, SEO, Email
$100K+ earned. 200+ projects. 100% Job Success. And somehow, after all that, I still like writing. That may be my greatest qualification. I’m the writer businesses hire when they need more than “content.” Maybe your website sounds like every company in your industry. Maybe AI gave you 2,000 perfectly grammatical words that somehow say absolutely nothing. Maybe your emails are getting opened, politely glanced at, and sent to the digital cemetery. Maybe you have an excellent idea trapped inside a Google Doc that currently looks like it needs medical attention. Hand it over. I write, rewrite, edit, strategize, research, simplify, sharpen, humanize, and occasionally rescue words from situations they never asked to be in. My work includes • SEO content and long-form articles • Website and landing page copy • Email campaigns and nurture sequences • Sales and conversion copy • Ghostwriting • Thought leadership • Brand voice and messaging • Course and educational content • Scripts and speeches • Editing and rewriting • Content strategy • Research-driven writing • Creative and humor writing • AI content rewriting and humanization Basically, if words are involved, there is a decent chance I can help. THE PART AI KEEPS GETTING WRONG I use AI. There. Scandalous confession over. The problem is treating AI like the writer instead of the tool. Anyone can generate words now. Lots of them. An absolutely terrifying quantity of them. That has made good writing more valuable, not less. Because readers can feel the difference. They know when a website is talking at them. They know when an article was built around a keyword instead of a question. They know when an email follows the same formula as the other 14 emails sitting above it. And they definitely know when a brand suddenly starts saying things like “unlock your potential,” “navigate today’s ever-evolving landscape,” and “in today’s fast-paced digital world.” We have suffered enough. I write for the person on the other side of the screen. MY UNFAIR ADVANTAGE IS PSYCHOLOGY My career took a strange turn somewhere along the way. Alongside writing professionally, I became a clinical mental health therapist. Those worlds overlap more than you would think. Good writing requires understanding attention, emotion, resistance, motivation, trust, identity, fear, desire, and decision-making. Copywriting just gives those things deadlines. My clinical background has made me especially strong at finding the human tension underneath a message. What does this person actually care about? What are they skeptical about? What have they heard 400 times already? Where are they getting stuck? What would make them keep reading? What would make them believe you? That thinking goes into everything I write. SEO CONTENT THAT DESERVES TO RANK I’ve written SEO articles, blogs, pillar pages, service pages, location content, topical clusters, and long-form resources across a ridiculous range of industries. I understand search intent, keyword strategy, topical authority, internal linking, content gaps, on-page SEO, long-tail keywords, semantic relevance, and conversion paths. But I refuse to forget the hilariously inconvenient fact that humans eventually have to read the page. So I build content for both sides of the equation. Search engines understand what it is about. Humans actually want to continue reading it. That includes • SEO blogs and articles • Pillar content • Topical authority strategies • Service pages • Website SEO content • Content refreshes • Keyword-driven content • Thought leadership • Research-heavy resources • Content clusters and internal linking EMAILS PEOPLE ACTUALLY READ Email is one of my favorite forms of copywriting because there is nowhere to hide. You have a subject line. A few seconds. And a human being who already has 6,000 other things competing for attention. I write • Promotional campaigns • Nurture sequences • Webinar campaigns • Launch emails • Sales sequences • Re-engagement campaigns • Educational campaigns • Newsletters • Lead nurture • Behavioral and pain-point-driven campaigns The goal is never “write an email.” The goal is figuring out what needs to happen inside the reader before clicking feels natural. WEBSITE + SALES COPY A website can be beautiful and still have the persuasive power of a parking receipt. I help brands figure out what they are actually trying to say and then make it difficult to ignore. That includes homepages, service pages, landing pages, About pages, product pages, sales pages, brand messaging, value propositions, headlines, CTAs, and complete website rewrites. Clear first. Interesting second. Persuasive throughout. GHOSTWRITING, EDITING + THE WEIRD STUFF Some of my best projects refuse to fit neatly into a marketing category. I’ve worked on speeches, courses, educational material, books, scripts, personal stories, executive content, creative projects, business writing, techn
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $5.7k
Billed in all: $104,735$105k
$354 in the last 6 months
Across 235 contracts
Earnings, last 30 days
Skill rankings: Top 5% in Essay Writing
Ranked by MRR among everyone on Upwork with the skill.
- #28Humor Writing311 freelancers · 🇺🇸 #20Top 9%🇺🇸#20 of 187
- #29Speech Writing369 freelancers · 🇺🇸 #15Top 8%🇺🇸#15 of 180
- #67Sales Writing897 freelancers · 🇺🇸 #31Top 7%🇺🇸#31 of 292
- #88Essay Writing1,732 freelancers · 🇺🇸 #29Top 5%🇺🇸#29 of 535
- #131Content Marketing Strategy1,307 freelancers · 🇺🇸 #44Top 10%🇺🇸#44 of 348
- #164Sales Copywriting1,985 freelancers · 🇺🇸 #61Top 8%🇺🇸#61 of 516
- #254Business Writing2,455 freelancers · 🇺🇸 #122Top 10%🇺🇸#122 of 904
- #391Ghostwriting5,395 freelancers · 🇺🇸 #166Top 7%🇺🇸#166 of 1,778