Rima A.

Brands don't struggle because they lack ideas. They struggle because they don't truly understand the people they're selling to. I'm a senior brand strategist with 20+ years of experience building brands that win categories, from challenger positioning to integrated campaign strategy to consumer research that changes decisions. Proof: Le Minerale grew to #2 in Indonesia's bottled water market in under 4 years. Entrasol delivered 5× sales growth. A CRM campaign for Benesse Shimajiro hit 133% of its lead target. I've led strategy for Unilever beauty, Indofood, Mondelēz, Nestlé, Shopee, and Mayora across FMCG, beauty, health & wellness, banking, and e-commerce. What I do for clients: — Brand positioning & brand house development — Consumer & cultural insight (FGDs, IDIs, ethnographic research, social listening) — Integrated campaign strategy & creative briefs — Market entry: translating global platforms for SEA and Indonesian audiences — CRM strategy & audience growth Senior thinking. Real results. Ready to work remotely. Also available for focused project work, briefs, decks, copy, and campaign planning. See my Project Catalog below.