Palka H.

🚀I help businesses get found on Google and in AI search and turn that visibility into qualified leads, enquiries, bookings, and sales.🚀 My core work is SEO, AI SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), Google AI Overviews, AI Mode, content strategy, Google Ads, and conversion-focused digital marketing. 𝙒𝙝𝙖𝙩 𝙄 𝙘𝙖𝙣 𝙝𝙚𝙡𝙥 𝙮𝙤𝙪 𝙬𝙞𝙩𝙝 🔎 𝗦𝗘𝗢 & 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗚𝗿𝗼𝘄𝘁𝗵 Technical SEO audits and fixes Keyword research and search intent analysis On-page SEO Content optimization Internal linking and site architecture Technical SEO, crawling and indexing Core Web Vitals Schema markup and structured data Local SEO & Google Business Profile Competitor and SERP analysis Topical authority and content clusters E-commerce SEO SaaS SEO Programmatic SEO 🤖 𝗔𝗜 𝗦𝗘𝗢 / 𝗚𝗘𝗢 / 𝗔𝗘𝗢 AI Search Optimization Generative Engine Optimization (GEO) Answer Engine Optimization (AEO) Google AI Overviews optimization Google AI Mode visibility ChatGPT search visibility Gemini, Perplexity and Claude visibility LLM Optimization (LLMO) AI citation and brand-mention tracking Entity and knowledge optimization Conversational search optimization AI-friendly content structure Content designed for both people and AI search systems 𝘐 𝘥𝘰𝘯'𝘵 𝘵𝘳𝘦𝘢𝘵 𝘎𝘌𝘖 𝘢𝘴 𝘢 𝘳𝘦𝘱𝘭𝘢𝘤𝘦𝘮𝘦𝘯𝘵 𝘧𝘰𝘳 𝘚𝘌𝘖. 𝘛𝘩𝘦 𝘧𝘶𝘯𝘥𝘢𝘮𝘦𝘯𝘵𝘢𝘭𝘴 𝘴𝘵𝘪𝘭𝘭 𝘮𝘢𝘵𝘵𝘦𝘳: 𝘴𝘵𝘳𝘰𝘯𝘨 𝘤𝘰𝘯𝘵𝘦𝘯𝘵, 𝘤𝘭𝘦𝘢𝘳 𝘦𝘯𝘵𝘪𝘵𝘪𝘦𝘴, 𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘩𝘦𝘢𝘭𝘵𝘩, 𝘶𝘴𝘦𝘧𝘶𝘭 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯, 𝘢𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺, 𝘢𝘯𝘥 𝘢 𝘸𝘦𝘣𝘴𝘪𝘵𝘦 𝘵𝘩𝘢𝘵 𝘴𝘦𝘢𝘳𝘤𝘩 𝘦𝘯𝘨𝘪𝘯𝘦𝘴 𝘢𝘯𝘥 𝘈𝘐 𝘴𝘺𝘴𝘵𝘦𝘮𝘴 𝘤𝘢𝘯 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥. ✍️ 𝗦𝗘𝗢 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 & 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 SEO content strategy Search-intent driven content Topic clusters and topical maps Blog and landing page optimization Existing content refresh FAQ and question-based content Featured snippet optimization People Also Ask optimization Content briefs E-E-A-T focused content Content gap analysis AI-assisted content workflows with human editing and quality control 🎯 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 & 𝗣𝗣𝗖 Google Search Ads Google Performance Max Google Shopping Ads Display & remarketing YouTube Ads Keyword and audience targeting Conversion tracking Landing page optimization A/B testing CPA and ROAS optimization Campaign cleanup and restructuring 📈 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 Lead generation strategy Landing page optimization Conversion Rate Optimization (CRO) Local lead generation B2B lead generation E-commerce growth SaaS demand generation Google Ads + SEO lead funnels Analytics and conversion tracking Businesses I commonly work with 🛍️ 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 - product SEO, Google Shopping, PPC, CRO and organic growth 💻 𝗦𝗮𝗮𝗦 - technical SEO, topical authority, programmatic SEO, AI search visibility and demand generation 🏢 𝗕𝟮𝗕 - SEO, content marketing, LinkedIn-focused strategies and qualified lead generation 🎯 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 - local SEO, Google Business Profile, Google Ads, landing pages and lead generation 📍 𝗟𝗼𝗰𝗮𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 - local search visibility, reputation, Google Maps and location-based lead generation 📌𝗧𝗵𝗲 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲 𝗶𝘀 𝘀𝘁𝗿𝗮𝗶𝗴𝗵𝘁𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝘔𝘰𝘳𝘦 𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘵 𝘷𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺 → 𝘮𝘰𝘳𝘦 𝘲𝘶𝘢𝘭𝘪𝘧𝘪𝘦𝘥 𝘵𝘳𝘢𝘧𝘧𝘪𝘤 → 𝘮𝘰𝘳𝘦 𝘦𝘯𝘲𝘶𝘪𝘳𝘪𝘦𝘴, 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘢𝘯𝘥 𝘳𝘦𝘷𝘦𝘯𝘶𝘦. ⚒️𝗧𝗼𝗼𝗹𝘀 & 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 Google Analytics 4 (GA4) | Google Search Console | Google Tag Manager | Google Ads | Google Business Profile | SEMrush | Ahrefs | Screaming Frog | Google Keyword Planner | Looker Studio | ChatGPT | Gemini | Claude | Perplexity If you're looking for someone who can handle SEO and the newer AI-search landscape together, I'm happy to look at your website, identify the biggest opportunities, and suggest where I'd start. Regards