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Ahsan R.

Ahsan R.

Sr. Marketing Analyst - SQL , BigQuery Expert

I bridge the gap between complex technical pipelines and executive business strategy. My professional philosophy is simple: Do everything, but just only once! I don't just build dashboards; I engineer self-sustaining growth engines that protect and scale your business through automation. With a proven track record of 6+ years of driving millions in growth and saving thousands in leakages leveraging tried and tested frameworks and AI-driven automation, I focus on high-impact solutions that remove manual toil. Core Expertise & Niches 1. SQL Expert & Data Infrastructure - Unified Modeling: Streamlined 10+ disparate website models into a single, scalable Looker architecture. - Modern Migrations: Expert-level transitions from legacy environments to BigQuery and Snowflake.Performance Engineering: Optimizing complex SQL (Trino, PostgreSQL, BigQuery) to reduce query costs and increase decision velocity. 2. Marketing Analytics & Custom Attribution - Full-Funnel Attribution: Building custom models that unify data from Google Ads, Meta, and GA4 with internal databases. - Back-Office Integration: Connecting marketing platforms to your actual revenue data for 100% accurate ROI and ROAS reporting. - Profitability Lifting: Developed tracking frameworks that boosted SEM profitability by 13% and increased ROI by over 120%. 3. Marketplace & Growth Strategy - Supply Optimization: Improved marketplace efficiency at Uber (Careem) by optimizing supply-demand matching and reducing driver backout rates. - Revenue Science: Deployed buyer propensity and churn models resulting in 14% higher ROI. - Business Integrity: Reduced tampered app usage by ~46pp through advanced integrity signals and enforcement analytics. 4. AI & Automation (The "Do It Once" Philosophy) - AI Agents: Developed custom agents using LLMs to allow stakeholders to query BigQuery directly via Microsoft Teams, reducing manual work by 60%. - N8N workflows to automate manual tasks . - Operational Intelligence: Built web crawlers to automate damage claim filings, increasing resolution rates by 70%. - Automated Recovery: Engineered reconciliation dashboards that recovered over $200,000 in lost credit notes. If you are looking for a standard report builder, I am not your candidate. If you need a strategic partner to architect your data future and automate your growth, let’s talk.

🇵🇰Karachi, Pakistan$30/hr100% JSS5.00 (5)Since Aug 2022

Earnings and projects

MRR (estimate)
≈$0

An estimate from an earlier read

World#260,984 / 412k
🇵🇰Country#30,114 / 52.9k
Revenue, last 30 days
$0
Total earnings
$4.6k

Billed in all: $4.9k

World#260,984 / 412k
🇵🇰Country#30,114 / 52.9k
Per project
$1.2k
Projects, last 6 months
0
World#209,850 / 412k
🇵🇰Country#32,103 / 52.9k
Projects in all
4

Across 5 contracts

20% fixed80% hourly
World#283,741 / 412k
🇵🇰Country#43,856 / 52.9k

Earnings, last 30 days

$4.9kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$4,800$4,850$4,900$4,950Oct 9Oct 24Nov 8

No data since Nov 5, 2026.

Skills