Dennis G.

I help companies design and execute structured growth systems — from positioning and messaging to lead generation, conversion, and revenue scale. Over the past 15+ years, I’ve worked across: - B2B SaaS (process automation, CRM, workflow systems) - Premium DTC & eCommerce brands - International market expansion (up to 15 markets simultaneously - Franchise development and agent recruitment - Helping B2B companies like ERP & CRM Software providers, Executive & HR services, Franchise development. I operate at the intersection of strategy, execution, and economics. Not just traffic. Not just content. Clear positioning → focused acquisition → measurable growth. What I Do 1. Go-To-Market Strategy (GTM) - ICP definition and segmentation - Messaging architecture and differentiation - Channel prioritization under budget constraints - 30/60/90-day structured growth plans - KPI frameworks (CAC, contribution margin, payback, pipeline) 2. B2B Lead Generation & Signal-Based Outreach - Advanced ICP targeting - Signal-based outbound (trigger-driven prospecting) - Funnel architecture (landing pages, email sequences, call booking) - LinkedIn authority positioning for C-level audiences - Pipeline clarity & reporting Recent B2B experience in Switzerland includes: - Executive coaching & outplacement (Grass & Partner AG) - Franchise & agent recruitment (Century 21 projects) - B2B SaaS growth & positioning (Swiss software companies) In Switzerland, I’ve also supported C-level executives from major pharma, banking, and finance institutions in optimizing their LinkedIn presence and strategic positioning. 3. E-commerce & Premium DTC Scaling (15+ Years) - I’ve built and scaled multiple international eCommerce businesses across the EU, US, and Canada. Notable project: Palissar.ch (Switzerland) Premium interior design brand - Built from 0 - Scaled to ~CHF 1.5M in under 18 months - Active across Switzerland, Liechtenstein, and Germany - Full ownership: positioning, Shopify setup, paid acquisition, B2B outreach, SEO, conversion optimization I have also: - Helped scale Canadian wellness eCommerce from ~2M to ~4M CAD annually - Managed 7-figure monthly ad budgets - Worked across 15 international markets - Designed hybrid B2C + B2B revenue models International Experience I’ve supported companies expanding into: - DACH region - EU multi-market rollouts (up to 15 markets) - US & Canadian markets This includes: - Localization strategy - Pricing & positioning adjustments - Channel recalibration by region - Cross-border paid acquisition - Cultural messaging adaptation My Approach - I don’t optimize channels in isolation. I look at: - Contribution margin per SKU - Blended CAC - Payback period - Inventory velocity - Pipeline conversion - Upgrade triggers (for SaaS/freemium models) Growth must make economic sense. Why Clients Work With Me - I’ve worked directly with C-level executives - I’m comfortable owning messaging + execution + reporting - I prioritize clarity over complexity - I cut scope aggressively to focus on what moves revenue - I understand both technical systems and business outcomes - Based in Switzerland, deep understanding of DACH market Current Focus I am increasingly focused on: - B2B SaaS growth - High-ticket lead generation - Process automation & AI-driven businesses - Structured GTM strategy for scaling companies - While continuing to selectively work with premium eCommerce brands where positioning and economics matter.