Paola Y.

My unique approach combines social analysis with performance marketing strategies, creating customized solutions that not only drive growth, but also strengthen brand presence and maximize ROI. The methodology I apply is action- and results-oriented. My background in sociology gives me a deep understanding of consumer behavior, user intent, and market dynamics. 🌍 How I Can Help You Grow: Google Ads Strategy & Setup Audit & Optimization Tracking & Measurement Market & Competitor Insights Core Expertise & Toolkit: 📈 Paid Advertising & Tracking: Google Ads (Search, Performance Max, Display, Remarketing) Meta Ads / Meta Business Suite Google Analytics 4 (GA4) & Google Tag Manager Conversion Tracking & Attribution 📊 Market Research & Data Analysis: Consumer & Search Intent Analysis Competitor Research & Market Trends 🌐 Creative & Content Support: Canva & CapCut Ad Copywriting & Creative Angles Adobe Creative Suite & Descript 🗣️ Project Management & Collaboration: Asana, Trello, Monday, Slack & Microsoft Teams Google Workspace & Microsoft Office Whether you need to scale high-converting Google Ads campaigns, strengthen your social media marketing strategy, or gain deeper behavioral insights into your target audience, I have the strategic and technical tools to deliver results.