Azam U.

Top Rated Plus with 400+ completed projects, 200+ client reviews and $100K+ earned on Upwork. I design complete brand identity systems: logo, colour, typography, guidelines, and the packaging, print and web applications that carry them. Most designers hand over a logo file and call it a brand. What goes wrong three months later is everything else. The mark breaks on embroidery. Nobody knows which blue is correct. The printer asks for Pantone values that were never specified. The website ends up looking like a different company. I build the system that prevents that. WHAT I DO • Brand identity systems: primary logo, lockups, icon marks, full colour and type system, guidelines document • Rebranding and refinement: modernising an identity without throwing away the recognition you already have • Brand guidelines: written so a printer, a marketer or a new hire can use the brand without calling anyone • Packaging and labels: boxes, sachets, supplement and cosmetic labels, print ready to real dielines • Website and UI design: your identity carried through to a designed, built site • Print and marketing collateral: signage, vehicle graphics, stationery, brochures, apparel WHAT YOU GET • Primary logo plus horizontal, stacked, icon and reversed lockups • Colour specified in HEX, RGB, CMYK and Pantone • Typography with licensing named, not guessed at • Editable vector source files for every asset • AI, EPS, SVG, PDF, PNG and JPG exports • An organised master folder, not a zip of loose files • Full ownership of all custom artwork on completion INDUSTRIES WHERE I HAVE THE MOST WORK • Health and wellness • Real estate and property services • Consumer products and supplements • Professional services and consulting • Technology and SaaS HOW I WORK • I ask what the brand has to survive before I design anything. A 40mph sign, an embroidered polo, a 32px favicon. Those constraints shape the mark rather than the other way around. • You see real concepts, not mood boards billed as progress. • Revisions are scoped and agreed up front so neither of us is guessing. • I answer messages, most days within a few hours. Send me what you are building and I will tell you honestly whether I am the right fit for it. Azam