Jader C.
Brand Identity Designer for Restaurants, Bars & Food Businesses
I help restaurants, bars, cafés and hospitality brands create visual identities that feel authentic, memorable and commercially strong. My background combines over 15 years working with branding and graphic design, along with real experience inside the hospitality industry itself. I started in restaurant operations and eventually moved into management roles in well-known venues in Rio de Janeiro, which gave me a deeper understanding of how hospitality brands actually connect with people. Because of that, I don’t approach branding as something purely aesthetic. I understand atmosphere, customer perception, menu presentation and the small details that shape the overall experience of a hospitality business. Today, I mainly work with: • Brand Identity • Logo Design • Packaging & Labels • Menu Design • Social Media Visuals • Food & Beverage Branding My goal is always to create branding that not only looks good, but also feels aligned with the personality and positioning of the business. If you’re building a restaurant, café, beverage brand or hospitality concept and need a visual identity with both strategy and personality behind it, feel free to reach out.
Earnings and projects
Last 6 months ÷ 5.1 months active (since Jun 2026)
Last 6 months: $2.1k
Billed in all: $2,208$2.2k
$2.1k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 15% in Logo Design
Ranked by MRR among everyone on Upwork with the skill.
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