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Jader C.

Jader C.

Brand Identity Designer for Restaurants, Bars & Food Businesses

I help restaurants, bars, cafés and hospitality brands create visual identities that feel authentic, memorable and commercially strong. My background combines over 15 years working with branding and graphic design, along with real experience inside the hospitality industry itself. I started in restaurant operations and eventually moved into management roles in well-known venues in Rio de Janeiro, which gave me a deeper understanding of how hospitality brands actually connect with people. Because of that, I don’t approach branding as something purely aesthetic. I understand atmosphere, customer perception, menu presentation and the small details that shape the overall experience of a hospitality business. Today, I mainly work with: • Brand Identity • Logo Design • Packaging & Labels • Menu Design • Social Media Visuals • Food & Beverage Branding My goal is always to create branding that not only looks good, but also feels aligned with the personality and positioning of the business. If you’re building a restaurant, café, beverage brand or hospitality concept and need a visual identity with both strategy and personality behind it, feel free to reach out.

🇧🇷Rio de Janeiro, Brazil$25/hr100% JSSSince Aug 2022

Earnings and projects

MRR
$409

Last 6 months ÷ 5.1 months active (since Jun 2026)

World#86,054 / 412k
🇧🇷Country#1,035 / 4,647
Revenue, last 30 days
$0

Last 6 months: $2.1k

Total earnings
$2.1k

Billed in all: $2.2k

World#329,692 / 412k
🇧🇷Country#3,685 / 4,647
Per project
$2.1k

$2.1k in the last 6 months

World#74,452 / 412k
🇧🇷Country#869 / 4,647
Projects, last 6 months
1
0% fixed100% hourly
World#128,095 / 412k
🇧🇷Country#1,427 / 4,647
Projects in all
1
0% fixed100% hourly
World#360,674 / 412k
🇧🇷Country#3,845 / 4,647

Earnings, last 30 days

$2.2kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$2,175$2,200$2,225$2,250Oct 9Oct 24Nov 8

Skill rankings: Top 15% in Logo Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #60Social Media Kit397 freelancers · 🇧🇷 #1Top 15%
  2. #75Entrepreneurship460 freelancers · 🇧🇷 #2Top 16%
  3. #184Visual Design896 freelancers · 🇧🇷 #6Top 21%
  4. #540Motion Design2,808 freelancers · 🇧🇷 #26Top 19%
  5. #595Creative Direction2,705 freelancers · 🇧🇷 #11Top 22%
  6. #806Brand Development3,166 freelancers · 🇧🇷 #27Top 25%
  7. #1,031Brand Identity4,932 freelancers · 🇧🇷 #21Top 21%
  8. #1,911Motion Graphics9,264 freelancers · 🇧🇷 #27Top 21%