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Laura A.
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Laura A.

Learning & Development Professional | Content Strategist

Hi! I’m Laura, an instructional designer, learning experience strategist, AI workflow consultant, and content creator with experience designing training programs, eLearning, multimedia, and business systems for Fortune 500 companies, small businesses, and consumer brands. My primary focus is instructional design and workflow optimization. I create engaging learning experiences using Articulate Storyline, Rise 360, Camtasia, Vyond, Canva, Adobe Creative Suite, and AI-powered development tools. My work includes eLearning courses, facilitator guides, onboarding programs, leadership development, software training, compliance training, SOPs, job aids, and blended learning solutions that improve performance and simplify complex processes. Beyond learning design, I specialize in leveraging AI to improve productivity, automate workflows, and accelerate development. I regularly work with ChatGPT, Claude, Microsoft Copilot, Gemini, ElevenLabs, and Simile to streamline research, generate interactive learning experiences, prototype custom solutions, automate repetitive tasks, and enhance creative workflows. At ACE Parking, I designed and built a custom AI-assisted project management system using Google Apps Script, JavaScript, HTML, Google Sheets, and Claude Code, creating a centralized platform for project tracking, approvals, dashboards, and stakeholder collaboration. At CVS Health, I continue integrating AI into learning and development workflows to improve efficiency, content production, and knowledge sharing across teams. I also create social media content and digital marketing assets for brands including Westfield UTC, One Paseo, Prept Meals, and The Autism Helper. From developing content strategies and producing short-form video to writing captions and managing community engagement, I enjoy translating ideas into content that informs, builds trust, and drives measurable results. My background as a former educator shapes everything I create. Whether I’m building an online course, designing a workflow, or developing a content strategy, my goal is always the same: reduce complexity, create intuitive experiences, and help people accomplish their goals more efficiently. My expertise includes instructional design, AI workflow consulting, eLearning development, workflow automation, knowledge management, project management systems, LMS administration, Google Apps Script, multimedia production, video editing, graphic design, social media strategy, content marketing, and AI-assisted solution design. If you’re looking for someone who can build impactful learning experiences, design smarter workflows, leverage AI to improve productivity, or create engaging digital content, I’d love to learn more about your project and discuss how I can help.

🇺🇸San Diego, United States$40/hr100% JSS4.49 (9)Since Aug 2022

Earnings and projects

MRR
$3.4k

Last 6 months ÷ 6

World#10,616 / 412k
🇺🇸Country#2,988 / 62.1k
Revenue, last 30 days
$4.6k

Last 6 months: $20k

World#6,509 / 412k
🇺🇸Country#2,018 / 62.1k
Total earnings
$77k

Billed in all: $81k

World#51,405 / 412k
🇺🇸Country#9,954 / 62.1k
Per project
$5.2k

$3.4k in the last 6 months

World#33,751 / 412k
🇺🇸Country#5,596 / 62.1k
Projects, last 6 months
6

Across 7 contracts

43% fixed57% hourly
World#34,407 / 412k
🇺🇸Country#4,906 / 62.1k
Projects in all
15

Across 19 contracts

37% fixed63% hourly
World#161,378 / 412k
🇺🇸Country#23,182 / 62.1k

Earnings, last 30 days

$81.4k+$4.6k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$75.0k$77.5k$80.0k$82.5kOct 8Oct 23Nov 7

Skill rankings: Top 0.77% in Storyboard

Top 1% in 2 of 20 skills, ranked by MRR among everyone on Upwork with the skill.

  1. 3Storyboard392 freelancers · 🇺🇸 #1Top 0.77%
  2. #4Staff Development89 freelancers · 🇺🇸 #3Top 4%
  3. #4Elearning Multimedia88 freelancers · 🇺🇸 #3Top 5%
  4. #6Facilitation207 freelancers · 🇺🇸 #5Top 3%
  5. #9Educational287 freelancers · 🇺🇸 #5Top 3%
  6. #11Vyond248 freelancers · 🇺🇸 #3Top 4%
  7. #22Curriculum Development1,080 freelancers · 🇺🇸 #16Top 2%
  8. #24Articulate Rise455 freelancers · 🇺🇸 #11Top 5%