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Rana M Umer F.
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Rana M Umer F.

Professional Video Editor | Short-Form Content & Paid Ads Specialist

I’m a seasoned Video Editor with 5+ years of experience specializing in Facebook Ads, Reels, TikTok videos, UGC content, and high-converting VSLs. I help brands create ad creatives that stop the scroll, capture attention in seconds, and drive real conversions. With a strong background in direct-response editing, I know how to craft powerful hooks, fast-paced storytelling, clean transitions, engaging captions, and platform-optimized formats that boost CTR and ROAS. I’ve edited ads for brands in health, fitness, skincare, e-commerce, and tech, consistently delivering scroll-stopping content that performs. Whether you need a 10–30 second Facebook ad, UGC testimonial, product demo, or a full VSL, I create polished, high-performing videos designed to convert viewers into customers. If you want results-driven editing, fast delivery, smooth communication, and a long-term partnership, I’ve got you. Let’s create ad creatives that actually sell.

🇵🇰Karachi, Pakistan$25/hr100% JSS4.54 (72)Since Aug 2022
GlobeUpwork

Earnings and projects

MRR
$454

Last 6 months ÷ 6

World#81,883 / 412k
🇵🇰Country#10,287 / 52.9k
Revenue, last 30 days
$624

Last 6 months: $2.7k

World#57,193 / 412k
🇵🇰Country#7,030 / 52.9k
Total earnings
$39k

Billed in all: $40k

World#92,577 / 412k
🇵🇰Country#8,255 / 52.9k
Per project
$305

$94 in the last 6 months

World#229,502 / 412k
🇵🇰Country#27,040 / 52.9k
Projects, last 6 months
29

Across 32 contracts

88% fixed12% hourly
World#3,045 / 412k
🇵🇰Country#752 / 52.9k
Projects in all
127

Across 140 contracts

71% fixed29% hourly
World#20,064 / 412k
🇵🇰Country#2,931 / 52.9k

Earnings, last 30 days

$40.3k+$624 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$39.5k$40.0k$40.5kOct 9Oct 24Nov 8

Skill rankings: Top 13% in Social Video Enhancement

Ranked by MRR among everyone on Upwork with the skill.

  1. #5Social Video Enhancement40 freelancers · 🇵🇰 #3Top 13%
  2. #243YouTube Ads1,131 freelancers · 🇵🇰 #68Top 21%
  3. #510Short Video Ad2,220 freelancers · 🇵🇰 #182Top 23%
  4. #532TikTok Ad2,322 freelancers · 🇵🇰 #202Top 23%
  5. #582TikTok Marketing2,601 freelancers · 🇵🇰 #159Top 22%
  6. #643Blender3,915 freelancers · 🇵🇰 #84Top 16%
  7. #806Social Media Video3,559 freelancers · 🇵🇰 #192Top 23%
  8. #808TikTok4,101 freelancers · 🇵🇰 #157Top 20%