Sam B.

I’m an Australian web designer and brand strategist who helps professional service businesses build their foundational marketing: a clear brand that's consistent across your socials, a website to bring in enquiries, and local SEO that helps you show up when clients search. Everything is designed to work with your internal processes, without adding to your workload. I work best with established businesses (usually a small team of 3–10+) that are ready to grow but don’t yet have an in-house marketer or the need for a full agency. If you own, run or manage a law firm, accounting practice, consultancy, advisory firm, or allied health clinic such as physio, psychology, counselling or occupational therapy, I’d love to chat! WEBSITES: Most clients come to me because their website is outdated and not doing its job. Every website I build is designed to grow your business and fit how your team already works. Each project runs through four stages, plus an optional retainer, and always starts with strategy. ➔ Step 1. Strategy We start with a specific business outcome, tied to your goals and day-to-day work. On the call we talk about your goals, competitors and branding, and get clear on who we're reaching and the main thing your website needs to do. ➔ Step 2. Planning I map how the website guides visitors from problem, to solution, to their next step. This includes messaging built around their problem, not just a list of your services. Depending on the size of your project, this stage may include site-mapping, competitor research, wireframes and copywriting. Step 3. Design Design comes after the thinking, so now we make it look good. I prototype in Figma, or you can request a Mood Board to explore design directions first. I love feedback here. Step 4. Development Leave it with me! I build in Webflow using my much-loved frameworks, so your site loads fast, gets found locally, and works on every screen. Once you're happy, I'll teach you to manage it yourself, or keep helping out if you're short on time. RETAINERS (Optional) Once your website has been launched and is looking good, I'll offer you one of my ongoing retainers. Think of it as having a strategic web partner on call who already knows your business, brand and goals. I keep your website working hard so it continues to bring in the right clients long after launch, and you don't have to manage a thing. ALONGSIDE YOUR WEBSITE: ➔ Branding: if your brand needs work too, I’ll start with strategy (who you’re for and what sets you apart), then create your logo, colours and style guide so everything looks consistent. ➔ Local SEO & Google Business Profile: every website includes local SEO, and I’ll set up or optimise your Google Business Profile so you show up in Google Maps when people nearby search. Send me a message for a free 15-minute call to see if we're a good fit! When I'm not on the computer you'll find me on a skateboard, kiteboard or travelling. 🛹 🌊 ✈️ ------- My latest Google Review (more in my Upwork reviews below): ⭐⭐⭐⭐⭐ - "I had such a great experience developing my website with Sam. She was professional, responsive and understood exactly what I was looking for from our very first call. Her extensive experience in website design really showed, and she helped me create a beautiful, polished and professional website that I’m extremely happy with. She also helped me set up my email signatures, which was a really useful added touch. I would highly recommend working with Sam!" - Rowan Secrett (Managing Director of Social Strata) ------- Tools: ➔ Webflow (Client-First, Finsweet) ➔ Figma ➔ Relume ➔ Mangools (SEO) ➔ Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom) ➔ PageSpeed, GTmetrix ➔ Google Analytics (GA4), Search Console, Tag Manager ➔ Google Business Profile Hard Skills: ➔ Brand identity and style guides ➔ Brand strategy and messaging ➔ Website copywriting ➔ Sitemaps, wireframes and prototyping ➔ Local SEO and Google Business Profile optimisation ➔ On-page SEO and speed optimisation ➔ Analytics and tracking setup (GA4, GTM) ➔ HTML, CSS/SASS/LESS, Vanilla JS and jQuery ➔ Responsive design and development, including cross-browser testing ➔ Interactions and animations ➔ Plugins and integrations ➔ Content Management Systems (CMS) ➔ A great kickflip 🛹 (ok not really relevant)