Muhammad U.
Facebook Ads & Google Ads Manager for DTC Brands | Scaling ROAS
Your DTC brand's Facebook Ads are getting clicks — but conversion cost keeps creeping up and ROAS won't stabilise. Sound familiar? I help DTC and eCommerce brands turn Facebook Ads and Meta Ads spend into predictable, profitable revenue — not just more impressions. My focus is structured Facebook Ads and Instagram Ads campaigns inside Meta Ads Manager, backed by Google Ads as a supporting channel. If your Facebook Ads are running but not converting, the issue is usually campaign structure, tracking accuracy, or optimization discipline. That's where I come in. 𝗪𝗵𝗮𝘁 𝗜 𝗗𝗼 𝗕𝗲𝘀𝘁 ✅ Meta Ads & Facebook Ads Campaign Management Full campaign setup inside Facebook Ads Manager — structure, targeting, and tracking built right the first time. ✅ Full-Funnel Facebook Ads & Google Ads Strategy TOFU–MOFU–BOFU campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search, PMax, Display, YouTube). ✅ Facebook Pixel & Conversion Tracking Meta Pixel, Conversion API, GA4, and Google Tag Manager set up correctly — so your Facebook Ads data is actually trustworthy. ✅ eCommerce Scaling with Meta Ads & Facebook Ads CBO/ABO budget testing and scaling for Shopify and WooCommerce brands — built for stable, profitable ROAS, not spikes. ✅ Ongoing Campaign Optimization Continuous creative testing, audience testing, and funnel refinement across Facebook Ads and Meta Ads campaigns. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 💰 Cut CPA by 28% and grew monthly ad revenue from $12K to $34K in 90 days — Healthcare DTC brand 💰 8.24x ROAS — Facebook Ads campaign, eCommerce 💰 105 sales in 25 days — Meta Ads campaign, bakery/DTC 💰 $30K+ in sales generated in under 2 months — Facebook Ads, DTC store 𝗖𝗼𝗿𝗲 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 🔹 Facebook Ads 🔹 Meta Ads 🔹 Instagram Ads 🔹 Google Ads & PPC 🔹 Facebook Ads Manager 🔹 Facebook Pixel & Conversion API 🔹 Campaign Setup & Optimization 🔹 Lead Generation 🔹 Retargeting & Lookalike Audiences 🔹 Shopify & WooCommerce Scaling 🔹 GA4 & Google Tag Manager 𝗠𝘆 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 1️⃣ Audit your current Facebook Ads and Meta Ads account structure and tracking 2️⃣ Fix or rebuild campaign setup inside Facebook Ads Manager 3️⃣ Implement accurate Meta Pixel, Conversion API, and GA4 tracking 4️⃣ Launch structured Facebook Ads and Google Ads testing cycles 5️⃣ Optimize based on real conversions data, not guesswork 6️⃣ Scale what proves profitable through CBO/ABO testing 📊 Platforms: Shopify, WooCommerce, Facebook Ads Manager, Google Ads, GA4, GTM, HighLevel, Zapier 🎁 Free Audit: Send me your current Facebook Ads or Meta Ads account and I'll show you exactly where budget is leaking — no obligation, no pitch. Ready to stop guessing with your Facebook Ads spend and start scaling with data? Message me and let's map out your first 30 days.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $15k
Billed in all: $25,519$26k
$1k in the last 6 months
Across 18 contracts
Across 68 contracts
Earnings, last 30 days
Skill rankings: Top 2% in Social Media Management
Ranked by MRR among everyone on Upwork with the skill.
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