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Washington I.
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Washington I.

Meta ads, Facebook ads Instagram, Google ads, Lead Gen & E-commerce

🚀 Stop paying for empty clicks. Start acquiring profitable customers. I am a strategic Media Buyer and Paid Search Specialist dedicated entirely to Meta Ads (Facebook & Instagram) and Google Ads (Search, YouTube, Shopping). I build scalable acquisition systems focused on one thing: measurable performance (ROAS, Cost Per Lead, and Conversions). Whether you need to scale an e-commerce brand or generate qualified leads for high-ticket services, I manage the entire paid media ecosystem so you can focus on closing sales and fulfilling orders. ⚠️ IMPORTANT: My Scope of Work To deliver the highest ROI for my clients, I operate strictly as a Media Buyer and Ad Strategist. While I have a strong background in video editing and craft high-converting ad creatives (including VSLs) for my active advertising campaigns, I DO NOT accept standalone video editing, graphic design, or organic social media management projects. Video creation is a value-add exclusive to my full-service ad management clients. 🎯 Core Expertise & What I Bring to Your Business: Meta Ads Management (Facebook & Instagram): Full-funnel campaign architecture, advanced audience testing, dynamic creatives, and intelligent retargeting designed to scale. Google Ads Specialist: High-intent Search campaigns, profitable Performance Max & Shopping setups, and highly engaging YouTube Ads. Advanced Tracking & Analytics: Deep understanding of the conversion funnel. I ensure your pixel, Google Tag, and primary/secondary conversion actions (like separating web-form leads from call-from-ads) are flawlessly configured to feed the algorithm the right data. Direct Response Copywriting: I write persuasive ad copy and optimize landing pages/VSLs to ensure the traffic we buy actually converts. Data-Driven Optimization: Rigorous A/B testing, budget pacing, and clear, actionable reporting. I don't just "run ads"—I analyze click-to-lead ratios and market trends to pivot strategies effectively. 📈 My Approach: I don't just launch campaigns and hope for the best. I partner with you as a Growth Strategist. I research your competitors, analyze your current tracking setup, propose a concrete action plan, and execute with precision. If your business grows, our partnership grows. My goal is to become your long-term growth engine. 📌 Keywords (For Upwork Search Match): Meta Ads Manager | Facebook Ads Media Buyer | Google Ads Specialist | PPC Manager | YouTube Ads Expert | High-Ticket Lead Generation | E-commerce Paid Media | Conversion Rate Optimization | Marketing Strategist 📩 Ready to scale your revenue? Send me a message and let's discuss your numbers and goals.

🇪🇨Quito, Ecuador$6/hr100% JSS4.79 (10)Since Aug 2022
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Earnings and projects

MRR
$334

Last 6 months ÷ 6

World#93,922 / 412k
🇪🇨Country#206 / 636
Revenue, last 30 days
$383

Last 6 months: $2k

World#69,426 / 412k
🇪🇨Country#169 / 636
Total earnings
$4.5k

Billed in all: $4.6k

World#263,208 / 412k
🇪🇨Country#426 / 636
Per project
$206

$134 in the last 6 months

World#262,316 / 412k
🇪🇨Country#379 / 636
Projects, last 6 months
15
80% fixed20% hourly
World#9,888 / 412k
🇪🇨Country#12 / 636
Projects in all
22

Across 23 contracts

78% fixed22% hourly
World#124,455 / 412k
🇪🇨Country#112 / 636

Earnings, last 30 days

$4.6k+$383 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$4.2k$4.4k$4.6k$4.8kOct 9Oct 24Nov 8

Skill rankings: Top 17% in Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #14Instagram Shops65 freelancers · 🇪🇨 #1Top 22%
  2. #52Facebook Business Page199 freelancers · 🇪🇨 #1Top 26%
  3. #187Paid Social670 freelancers · 🇪🇨 #1Top 28%
  4. #301YouTube Ads1,131 freelancers · 🇪🇨 #1Top 27%
  5. #364Meta Pixel1,020 freelancers · 🇪🇨 #2Top 36%
  6. #436Paid Media1,517 freelancers · 🇪🇨 #2Top 29%
  7. #439Media Buying1,414 freelancers · 🇪🇨 #3Top 31%
  8. #519Instagram Ad Campaign1,727 freelancers · 🇪🇨 #1Top 30%