Karen D.

Interested in all things Digital Marketing and Hispanic/Multicultural Marketing. I am all about conducting keyword research, optimizing content to reach diverse audiences, improving a client’s online presence, and working on other SEO and Digital PR tactics. I understand the importance of digital marketing and content creation, especially in today's digital landscape. Here are a few things I focus on to help businesses and brands thrive: • Conducting keyword research, optimizing content, and working on other SEO and Digital PR tactics for both B2B and B2C companies • Proofreading and editing written pieces before publication to ensure the content was accurate and engaging • Generating evergreen content that dominates the Search Engine Results Pages (SERPs) • Following industry-related news and crafting content around trending topics (e.g., digital press releases) • Working on Spanish content (e.g., transcreating website content) and other Hispanic marketing strategies • Managing SEO and Social Media campaigns for various industries such as law firms, medical practices (e.g., dentists, medical spas), home services, real estate businesses, and more! • Managing and optimizing Google Business Profiles (e.g., reinstating accounts, optimizing for local SEO) • Monitoring daily performance metrics to understand SEO strategy performance • Off-page SEO (e.g., link building, reviews) • Technical SEO (e.g., technical SEO audits, schema markup, site crawls, 301 redirects) Skills/Accolades • SEO Certified - HubSpot Academy • Google Analytics • Google Search Console • Screaming Frog • SEMrush • WordPress - Managed over 40 websites • Fluent Spanish Speaker • Multicultural Marketing Certificate I am always ready to network with others in different industries. Let's connect on Upwork!