Riley S.
Klaviyo Email Marketing Specialist | Email & SMS Flows for Shopify
GritShift had no flows and no retention system. Within 60 days of building their Klaviyo email marketing, they'd made 25x back on what they paid me, and total store revenue was up 22%. "Riley consistently goes above and beyond to maximize the efficiency and effectiveness of our email marketing strategies." - Josh Vee, Founder & CEO, GritShift I'm a Klaviyo email marketing specialist for Shopify brands. I cut my teeth as an account manager at one of America's fastest-growing marketing agencies, then went out on my own. Five years and 50+ Shopify integrations later, I'm Top Rated Plus with a 100% Job Success Score. Here's what that looks like with real clients, all in the first 60 days: - SGT Knots (rope and cordage): came from an agency they were unhappy with. 41x ROI, the new flows beat the old ones by 73%, total revenue up 32%, and the list nearly doubled. - HydroHealth (hydration and wellness): 63x ROI. I rebuilt their pre-purchase flows and built post-purchase from nothing. The new system beat the old one by 2x+, and total revenue rose 16%. - Athlean-X (health and fitness): 51x ROI. Full rebuild plus an SMS launch from zero. Beat the previous setup by 47%, and total revenue rose 15%. Notice those are total store revenue numbers, not "email-attributed" revenue. Attributed revenue is easy to inflate: Klaviyo can take credit for sales that were going to happen anyway, and the chart goes up while the store stays flat. So I judge my work by one question: did the whole store make more money? What the work looks like with me as your Klaviyo email marketing specialist: - Flows: welcome, browse, cart and checkout abandonment, post-purchase, and winback, split by first-time vs. repeat buyer and by cart value. - Campaigns: a calendar planned weeks ahead, segmented sends, and ongoing split tests on copy, design and offers. - Deliverability: SPF, DKIM, DMARC and list hygiene. If you're landing in spam, nothing else matters. - SMS: built into the same system as email. - Migrations: Omnisend or Mailchimp to Klaviyo, rebuilt properly instead of copied over. - Design and copy: every email is designed in Figma and written by a human. No AI copy, no recycled templates. Who I work best with: Shopify brands doing $50K+ a month who know email should be pulling more weight. Maybe your cart flow underperforms. Maybe you don't have one. Maybe every campaign goes to the full list. I lead a small team, but I'm the one who plans your account and answers your messages. Want to see where your Klaviyo account is leaking money? Give me read-only access and I'll send back a free audit video of your flows, forms and campaigns within 48 hours. No call required. P.S. When I'm not in Klaviyo dashboards, I'm flying down sketchy mountain bike trails (with questionable judgment) or playing drums (apologies to my neighbors).
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $22k
Billed in all: $130,605$131k
$1.3k in the last 6 months
Across 18 contracts
Across 63 contracts
Earnings, last 30 days
Skill rankings: Top 1% in Copywriting
Ranked by MRR among everyone on Upwork with the skill.
- #10Omnisend155 freelancers · 🇺🇸 #2Top 6%🇺🇸#2 of 17
- #17Email Template Development488 freelancers · 🇺🇸 #9Top 3%🇺🇸#9 of 74
- #22Audience Segmentation & Targeting476 freelancers · 🇺🇸 #11Top 5%🇺🇸#11 of 96
- #24SMS521 freelancers · 🇺🇸 #12Top 5%🇺🇸#12 of 109
- #29Marketing Automation Strategy634 freelancers · 🇺🇸 #14Top 5%🇺🇸#14 of 150
- #32Email & Newsletter1,804 freelancers · 🇺🇸 #13Top 2%🇺🇸#13 of 390
- #62Customer Retention2,511 freelancers · 🇺🇸 #21Top 2%🇺🇸#21 of 257
- #69Email Deliverability1,880 freelancers · 🇺🇸 #24Top 4%🇺🇸#24 of 260