Rachna G.

I take responsibility for the entire technical ecosystem of your website. Instead of you managing separate designers and developers, I handle the chain from end-to-end: UI/UX design, server-level optimization (VPS/Nginx), custom backend code (PHP/Liquid), and long-term maintenance. My builds are focused on eliminating "technical debt"—no bloated themes, no unnecessary plugins, and no "patchwork" fixes that break after every update. Broad Sector Expertise: - I build industry-specific infrastructure designed for conversions and data management across: - Professional Services & Consulting: High-speed lead generation and portfolio sites. - LMS & Education: Stable, scalable learning portals with custom course logic and gamification. - Healthcare & Medical: Secure, professional environments focused on privacy and user trust. - Industrial & Manufacturing: Technical sites for heavy industry, focused on large product catalogs and spec-sheets. - Membership & Community: Subscription-based portals and restricted-access content platforms. - E-commerce (Shopify/Woo): Specialized logic for 1,000+ SKU stores, custom checkout flows, and complex product options. Advanced Custom Functionality & AI: I don’t just "install" websites; I engineer them for your specific business logic. - Custom Plugin & App Development: Bespoke logic built from scratch when standard apps don't cut it. - AI Integrations: Integrating OpenAI/GPT or custom automation for content workflows, smart search, and chatbot logic. - Graphic Design: I manage all UI/UX and visual branding, ensuring the interface is modern and brand-consistent. Performance, Speed & Security Engineering: A site is only an asset if it’s fast and safe. I provide high-level optimization and hardening that most developers ignore: - Speed Optimization: I optimize for Core Web Vitals—focusing on database tuning, code minification, image compression, and removing script bloat. My goal is a sub-2-second load time on both mobile and desktop. - Advanced Security: I handle security hardening to protect against DDoS, malware, and brute-force attacks. This includes setting up WAFs (Web Application Firewalls), SSL management, and regular security audits. - Hosting & VPS Management: Server-side setup and environment optimization (Nginx/Apache) for zero downtime and maximum performance. Infrastructure & The "Rescue" Service: - SEO Migrations: Technically moving sites between WordPress and Shopify while protecting your rankings and migrating all historical data. - Technical Audit & Rescue: Identifying and fixing database bloat, plugin conflicts, and "slop" code left by previous developers. The "Owner Control" Principle: The biggest failure of a developer is leaving a client with a "Black Box." I build for owner autonomy: 1. Loom/Zoom Calls Training Library: I record personalized video walkthroughs showing you how to manage your specific site. 2. Visual Backends: I build the admin area so you can swap images, text, and products without needing a developer or touching code. 3. Proactive Maintenance: Ongoing support to keep your site updated, secure, and running as fast as day one. If you are looking for a reliable partner to build your project properly the first time—or to finally fix a site that’s currently underperforming—I am ready to help. Send me a message or invite me to your job. Tell me where you are stuck, or share your designs/URL, and I will provide a direct technical assessment of exactly what is needed to get your site running efficiently.