David O.

Your store has traffic. Your paid ads are working. But customers are landing, browsing, adding to cart and leaving without buying. That gap between visitors and buyers is where this work lives. This is a Shopify CRO specialist practice working with DTC brands on one goal: turning the traffic you already pay for into more revenue. The approach is audit-first, then full implementation. No generic best practices list. No handing you a report and disappearing. No guessing at what's wrong. The problem buyers bring Most engagements start with one of three things: Traffic is solid but conversion rate is flat. You know something in the experience is costing you revenue — you're just not sure what. Conversion is okay but AOV and LTV are underperforming. You're leaving money on the table from every visitor who does buy. A specific page is visibly broken. Product page, landing page, cart drawer, checkout — one friction point killing an otherwise strong funnel. All three start the same way: a full Shopify CRO audit. Every stage of the funnel gets reviewed — homepage, collection pages, product pages (PDP), cart, checkout — on desktop and mobile. The output is a prioritized fix list ranked by revenue impact. Then the highest-impact changes get built directly in Shopify, in Liquid, in custom sections. Live. Nothing handed off. What the engagement covers - Shopify CRO audit with prioritized implementation roadmap - Conversion-focused store redesigns and full rebuilds - Landing pages built for paid traffic (Meta, Google, TikTok) - Product page (PDP) optimization: buy box hierarchy, trust signals, mobile UX - Cart drawer and checkout friction reduction - AOV improvements: upsell, cross-sell, bundle strategy - Klaviyo abandoned cart sequences and lifecycle flows - A/B testing roadmapping and implementation - Shopify Plus development and theme customization - Core Web Vitals and speed optimization Results from real DTC engagements One brand went from $32K to $60K in monthly revenue (+87.5%) through a structured A/B testing program across four funnel stages. Another launched at 4.8% conversion rate, nearly double the 2.1% industry average, because the CRO strategy was dialled in before going live. Another generated $47K in 60 days from a focused sprint. Another cut cart abandonment by 26% through checkout and cart drawer optimization. Real stores. Real traffic. Real numbers. Verticals Supplements and CPG, beauty and skincare, fashion and apparel, health and wellness, accessories. DTC brands doing real volume on Shopify who need the store to match what the ads are delivering. Past clients: Afrocenchix (featured in Vogue, Forbes, BBC), Heron Cycling, Medgear, Lipo Beauty Tea, Feno, CannonBalm, BWLL, MaxSleek and others across fashion, supplements and wellness DTC. Is this the right fit? If your paid traffic is coming in but your store is not converting at the level it should be, this engagement is built for that. The work starts with identifying exactly why visitors don't convert. Then fixing it. Then measuring the impact every step of the way. Send your store URL. The highest-priority conversion fix gets identified before the first call.