Md Mostafijur R.
Paid Ads & PPC Expert | Meta Ads + Google Ads | Scaling ROAS & Revenue
Are you running paid ads but not getting the results you expect? I'm a Paid Ads & PPC Specialist with 6+ years of experience helping eCommerce brands and service businesses generate consistent leads and profitable sales through Google Ads (Search, Shopping & Performance Max) and Meta Ads (Facebook & Instagram). Many businesses spend thousands across Google and Meta but struggle to generate consistent leads or profitable sales. Poor campaign structure, weak targeting, broken tracking, and inefficient bidding often lead to wasted ad spend and low conversions. That is where I come in. I help businesses build high-performing paid ad campaigns designed to attract the right customers, reduce wasted spend, and maximise ROAS. From keyword and audience strategy to creative testing and campaign optimisation, I focus on building scalable advertising and lead generation systems that deliver measurable results. Recent results: 1,500% ROAS for an eCommerce brand and 818 qualified leads for a home improvement business. My approach is simple: build efficient campaigns across the right platforms that turn ad spend into measurable business growth. ⭐ GOOGLE ADS EXPERTISE 🔰 Google Ads Campaign Setup • Full Google Ads account setup • Search campaign creation • Display campaign setup • Performance Max campaign setup • Shopping campaign configuration • Campaign structure optimisation 🔰 Keyword Research & Ad Strategy • High-intent keyword research • Competitor analysis • Search term optimisation • Negative keyword implementation • Campaign structure planning • Audience targeting strategy 🔰 Ad Copy & Conversion-Focused Ads • High-converting Google Ads headlines • Optimised ad descriptions • Responsive search ads creation • Ad extensions setup (sitelinks, callouts, structured snippets) • Continuous A/B testing and optimisation 🔰 Performance Max & Shopping Campaigns • Google Shopping campaign setup • Merchant Center integration • Product feed optimisation • Performance Max campaign management • eCommerce ROAS optimisation ⭐ META ADS EXPERTISE (FACEBOOK & INSTAGRAM) 🔰 Meta Ads Campaign Setup • Business Manager & Ad Account setup • Facebook & Instagram campaign creation • Advantage+ Shopping campaigns • Lead generation campaigns (Instant Forms & website leads) • Catalog setup & Dynamic Product Ads • Full-funnel campaign structure (cold, warm, retargeting) 🔰 Audience & Targeting Strategy • Custom Audiences & Lookalike Audiences • Interest and behaviour-based targeting • Website, engagement & customer list retargeting • Audience testing and scaling frameworks 🔰 Creative Strategy & Ad Copy • Scroll-stopping ad copy and hooks • Static, carousel and video ad structuring • UGC-style creative direction and briefs • Creative testing frameworks to find winning ads • Landing page and offer alignment 🔰 Meta Ads Scaling & Optimisation • Budget scaling (vertical & horizontal) • CBO / ABO structure and testing • CPA and ROAS optimisation • Creative fatigue management and refresh cycles • Frequency, placement and delivery optimisation ⭐ CROSS-PLATFORM SERVICES 🔰 Campaign Optimisation • Bid strategy optimisation • Budget allocation across Google and Meta • Quality Score improvement • CTR and conversion rate optimisation • ROAS optimisation for eCommerce 🔰 Lead Generation Campaigns • Lead generation for local service businesses • High-intent Search campaigns for quality leads • Meta lead forms and qualification flows • Landing page and conversion strategy • Cost-per-lead (CPL) optimisation 🔰 Ads Audit & Troubleshooting • Full Google Ads and Meta Ads account audit • Identify wasted ad spend • Campaign restructuring • Fix low-converting campaigns • Improve targeting and performance 🔰 Conversion Tracking & Analytics • Google Ads conversion tracking setup • Meta Pixel & Conversions API (CAPI) setup • Purchase, lead, form & call conversion tracking • Enhanced Conversions implementation • Google Tag Manager & GA4 setup • Accurate value tracking for purchases & leads • Debugging missing or duplicate conversions ⭐ PLATFORMS I WORK WITH 🔹Shopify 🔹WooCommerce 🔹WordPress 🔹Webflow 🔹Wix 🔹Squarespace 🔹Magento 🔹ClickFunnels 🔹GoHighLevel 🔹Custom-built websites ⭐ WHY CLIENTS WORK WITH ME ✔ Paid ads specialist across Google and Meta ✔ ROI-focused campaign strategy ✔ Data-driven optimisation ✔ Clean and scalable campaign structure ✔ Accurate tracking before scaling ✔ Transparent reporting and communication ✔ Proven experience across multiple industries I do not just launch ads. I build paid advertising systems designed to generate consistent leads, profitable sales, and scalable growth. 📩 Send me a message if you would like a professional audit of your Google Ads or Meta Ads account. I will review your campaigns, identify performance issues, and show you exactly how to improve your results and reduce wasted ad spend.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $16k
Billed in all: $53,555$54k
$959 in the last 6 months
Across 104 contracts
Earnings, last 30 days
Skill rankings: Top 3% in Lead Generation
Ranked by MRR among everyone on Upwork with the skill.
- #18SEM Campaign Setup210 freelancers · 🇧🇩 #1Top 9%🇧🇩#1 of 29
- #25Local Search Ads309 freelancers · 🇧🇩 #3Top 8%🇧🇩#3 of 66
- #53Retargeting712 freelancers · 🇧🇩 #2Top 7%🇧🇩#2 of 48
- #66Facebook Pixel Setup & Optimization1,163 freelancers · 🇧🇩 #4Top 6%🇧🇩#4 of 331
- #69Google Merchant Center763 freelancers · 🇧🇩 #2Top 9%🇧🇩#2 of 82
- #80Media Buying1,414 freelancers · 🇧🇩 #4Top 6%🇧🇩#4 of 70
- #100Paid Media1,517 freelancers · 🇧🇩 #1Top 7%🇧🇩#1 of 44
- #109Advertising2,698 freelancers · 🇧🇩 #2Top 4%🇧🇩#2 of 95