Serhii Y.
UX/UI Designer & Webflow Developer | End-to-End Conversion Websites
🚀 I design the site and build it myself — so the conversion logic survives all the way from wireframe to launch. Most websites lose their strategy in handoff. A designer makes the file, someone else builds it, SEO arrives last and breaks the structure. I handle all three, so the decisions that made the site work don't get flattened along the way. 3+ years and 40+ Webflow projects across the US, UK and Europe — direct clients and agencies. 5.0 rating on every project delivered on Upwork. AI can generate a good-looking page in minutes. What it can't do is decide what your specific business needs to say, in what order, to turn a visitor into a client. That decision is the work. --- 🎯 Full cycle — design, build, optimization ▪ UX structure built around one conversion goal per page ▪ UI design in Figma — an original visual direction, not a stock-template look ▪ Webflow development with CMS your team can actually edit ▪ On-page SEO and speed built into the structure, not bolted on after ▪ Animations and interactions where they help the user, not distract --- ⚙️ Or just the technical part Already have a design, or something's broken? I also take: ▪ Figma → Webflow, pixel-perfect ▪ Webflow template customization and redesign ▪ CMS setup, Finsweet filters, forms, integrations ▪ Speed, SEO and bug fixes on existing Webflow sites --- 📌 Recent work ▪ B2B Solar — designed and built a site around an ROI calculator, so a commercial roof owner sees their payback before they ever contact sales ▪ ENT & Plastic Clinic — split the journey by patient intent, moved the consultation booking within reach of every section ▪ Interior Supplier — restructured navigation so "request a project" sits 2 clicks from any page ▪ English School — built with a trust-first structure to convert cold traffic into sign-ups --- ✅ What you get, not just the site ▪ Client-First structure — any developer can pick it up after me ▪ CMS set up so your team edits content without paying me ▪ Speed and SEO basics done, not promised ▪ 2 revision rounds included --- ⚙️ How I work I start with your goals and your audience — not with a moodboard. Then I structure, design, build, and hand over something your team runs without me. Fast communication. Clear timelines. No surprises. Send a message with what you're building — I'll tell you if I'm the right fit.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $495
Billed in all: $1,262$1.3k
$495 in the last 6 months
Earnings, last 30 days
Skill rankings: Top 29% in User Experience Design
Ranked by MRR among everyone on Upwork with the skill.
- #264GSAP624 freelancers · 🇧🇬 #2Top 42%🇧🇬#2 of 5
- #1,186CMS Development2,787 freelancers · 🇧🇬 #1Top 43%🇧🇬#1 of 2
- #1,674User Experience Design5,749 freelancers · 🇧🇬 #8Top 29%🇧🇬#8 of 17
- #2,088Landing Page Design4,897 freelancers · 🇧🇬 #5Top 43%🇧🇬#5 of 10
- #2,185Webflow5,550 freelancers · 🇧🇬 #4Top 39%🇧🇬#4 of 16
- #2,283UX & UI7,598 freelancers · 🇧🇬 #10Top 30%🇧🇬#10 of 31
- #2,392Conversion Rate Optimization5,165 freelancers · 🇧🇬 #6Top 46%🇧🇬#6 of 17
- #3,330Responsive Design9,915 freelancers · 🇧🇬 #7Top 34%🇧🇬#7 of 18