Lidya E.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

I’m a senior marketing and affiliate partnerships manager with 5+ years of experience building growth strategies across Instagram, TikTok, LinkedIn, and X for international brands across the US, UK, UAE, and Israel. My focus sits at the intersection of influencer partnerships, affiliate growth, content strategy, and community-led marketing. I build the strategy, identify the right creators, manage outreach and negotiations, coordinate campaigns, and track performance through to measurable business outcomes. One creator partnership I managed generated 1.7M views, 145.7K interactions, 22.5K engaged accounts, 661 new followers, a 291% increase in profile activity, and 375 external link taps within 30 days. My approach is centered on creating partnerships that generate more than reach: building social proof, qualified audience engagement, UGC, traffic, and ultimately revenue. What I specialize in → Influencer & Affiliate Partnerships: creator research, audience vetting, outreach, negotiations, campaign briefing, deliverable management, product coordination, tracking, and performance analysis. → Content Strategy & Planning: platform-native strategies for Reels, short-form video, carousels, Stories, and LinkedIn content, built around audience behavior, brand positioning, trends, and conversion opportunities. → Creator Campaign Management: managing partnerships end-to-end, from identifying the right creator and defining campaign objectives to coordinating logistics, maintaining communication, and evaluating results. → Organic Social Growth: developing content and engagement systems designed to increase meaningful interactions, UGC, saves, shares, profile activity, follower retention, and community participation. → Affiliate Growth Systems: structuring creator partnerships around commission models, discount codes, attribution, content incentives, an d performance tracking. I work across Marketing & Advertising, SaaS/SaaP, Retail, E-commerce, F&B, and consumer brands, with experience supporting both early-stage businesses building their presence from the ground up and established brands looking to improve their organic growth and creator strategy. I’m also highly technical in the tools behind the work, including HubSpot, Airtable, Upfluence, Modash, Sales Navigator, Canva, Figma, WordPress, Monday, ClickUp, Trello, Miro, Slack, Buffer, Metricool, Planoly, Adobe Creative Cloud, and Google Workspace. I don’t approach social media as a posting schedule. I build repeatable marketing systems, combining audience research, creator intelligence, platform behavior, content strategy, campaign execution, and performance data to create growth that compounds over time. If you need someone who can think strategically, execute independently, manage creator relationships, and connect content activity to measurable growth, I’d be happy to discuss your project.