Marina S.

I’m a content and marketing strategist working at the intersection of technology, business and storytelling, helping companies turn complex solutions into clear narratives that drive engagement, adoption, and revenue. Currently leading content initiatives for LATAM at Centric Software, I develop and execute end-to-end strategies across multiple formats, from thought leadership and brand campaigns to sales enablement and product messaging. My work focuses on connecting user needs with business goals through content that performs. This includes: – Crafting positioning and messaging frameworks for complex products – Building full-funnel content strategies that drive engagement, pipeline and retention – Developing localized content for global teams and markets – Translating data and insights into actionable narratives and campaigns I collaborate closely with cross-functional and global teams, including marketing, product, sales and creative, to ensure content is aligned, scalable and impactful. One of my recent campaigns became the highest lead-generating asset in Centric Software’s history. With a background in creative direction and agency leadership, I bring both strategic thinking and hands-on execution, from defining narratives to building the assets that bring them to life. Open to global opportunities in B2B tech, product marketing and content leadership.