Shruti S.

Packaging and brand identity designer for CPG, food, beverage and wellness brands. I take a product line from identity through dieline-accurate, print-ready artwork — including ranges selling on shelf today. Most packaging briefs fail in one of two places: the design looks right in a presentation and falls apart at thumbnail size, or it looks right on screen and fails at the printer. I design against both constraints from the first round, because I handle the production files myself rather than handing off. What I do — Packaging and label design across full product ranges — pouches, tins, cartons, bottles, jars, stick packs — Brand identity — logo, wordmark, colour system, typography, brand guidelines — Production artwork — supplier dielines, print-ready Illustrator and PDF files, colour and finish specs, proof review — Product renders and mockups for ecommerce listings and ads Categories Food and beverage · Supplements and wellness · Beauty and skincare · Home care · Pet · Spirits Recent work Love People Co. — brand identity and a full packaging range across two formats, now selling in the Canadian market. Lifecykel medicinal mushroom extract, Hempful hemp spread, OAR Cosmetics, Mycelium India. How I work One master architecture built to survive its hardest surface first — the smallest pack and the ecommerce thumbnail — then expanded across the range. Range consistency is designed in, not patched later. Files are built so late copy changes don't break an approved layout. 100% Job Success Score. Adobe Illustrator, Photoshop, InDesign, Figma. Tell me your product line, your pack formats and your print deadline, and I'll tell you exactly how I'd approach it. Skills: Packaging Design · Label & Packaging Design · Packaging Dieline · Food Packaging · Print Design · Printable File · Brand Identity & Guidelines · Visual Identity · Brand Style Guide · Logo Design · Art Direction · Adobe Illustrator · Adobe Photoshop · Figma · 3D Rendering