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Kay R.

Kay R.

Creative Strategist

I am a creative strategist and AI ad creative designer with a background in organic content, UGC and influencer marketing that converts. Some results: - wrote the script, concept and brief for an organic ad that hit 1.2 million views and generated $10k in sales in one week - made another organic ad that reached 1.1 million views with no ad spend and sold out a 100 seat event - grew my own organic following to over 250,000 followers across all major platforms What I bring to your team: - direct response creative strategy: turning customer insights, performance data and competitor research into high converting angles, hooks and scripts - AI ad creative production tools - Claude Code - ChatGPT - Higgsfield - Gemini Nano Banana Pro - Eleven Labs - Structured briefs and prompts for static, video, UGC style and product visuals - Multiple on-brand variations of your existing creatives at scale - UGC & influencer management end to end: - creator sourcing - briefing - deal negotiation - affiliate management - Creative testing roadmaps built on clear hypotheses & frameworks I am a creative first, but I am also an engineer. I use Claude Code daily as a power user, which is why I can build systems that produce consistent, ultra-realistic creatives at scale instead of just prompting and hoping. Favourite niches: - women's health - supplements, - online education - mental health I am AI-native, eager, fast and ready lock in with the right agency or e-comm brand If you are looking for someone who: - thinks like a strategist, - executes like a designer, - briefs creators like a producer - and builds like an engineer, please get in touch.

🇿🇦Pretoria, South Africa$40/hr100% JSSSince Aug 2022

Earnings and projects

MRR
$2k

Last 6 months ÷ 5.3 months active (since May 2026)

World#22,032 / 412k
🇿🇦Country#123 / 2,548
Revenue, last 30 days
$1.6k

Last 6 months: $11k

World#27,440 / 412k
🇿🇦Country#164 / 2,548
Total earnings
$11k

Billed in all: $11k

World#189,204 / 412k
🇿🇦Country#1,046 / 2,548
Per project
$11k

$5.4k in the last 6 months

World#14,232 / 412k
🇿🇦Country#79 / 2,548
Projects, last 6 months
2
0% fixed100% hourly
World#88,918 / 412k
🇿🇦Country#405 / 2,548
Projects in all
1

Across 6 contracts

33% fixed67% hourly
World#360,671 / 412k
🇿🇦Country#2,191 / 2,548

Earnings, last 30 days

$11.5k+$1.6k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$9k$10k$11k$12kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Social Media Advertising Analytics

Ranked by MRR among everyone on Upwork with the skill.

  1. #5Gemini Nano142 freelancers · 🇿🇦 #1Top 4%
  2. #5Social Media Advertising Analytics Report137 freelancers · 🇿🇦 #1Top 4%
  3. #6Audience Segmentation135 freelancers · 🇿🇦 #1Top 4%
  4. #7Social Media Advertising Analytics301 freelancers · 🇿🇦 #1Top 2%
  5. #10Ad Concept82 freelancers · 🇿🇦 #1Top 12%
  6. #13Audience Research264 freelancers · 🇿🇦 #1Top 5%
  7. #17Social Media Audience Research292 freelancers · 🇿🇦 #1Top 6%
  8. #18Creative Brief212 freelancers · 🇿🇦 #2Top 8%