Kay R.
Creative Strategist
I am a creative strategist and AI ad creative designer with a background in organic content, UGC and influencer marketing that converts. Some results: - wrote the script, concept and brief for an organic ad that hit 1.2 million views and generated $10k in sales in one week - made another organic ad that reached 1.1 million views with no ad spend and sold out a 100 seat event - grew my own organic following to over 250,000 followers across all major platforms What I bring to your team: - direct response creative strategy: turning customer insights, performance data and competitor research into high converting angles, hooks and scripts - AI ad creative production tools - Claude Code - ChatGPT - Higgsfield - Gemini Nano Banana Pro - Eleven Labs - Structured briefs and prompts for static, video, UGC style and product visuals - Multiple on-brand variations of your existing creatives at scale - UGC & influencer management end to end: - creator sourcing - briefing - deal negotiation - affiliate management - Creative testing roadmaps built on clear hypotheses & frameworks I am a creative first, but I am also an engineer. I use Claude Code daily as a power user, which is why I can build systems that produce consistent, ultra-realistic creatives at scale instead of just prompting and hoping. Favourite niches: - women's health - supplements, - online education - mental health I am AI-native, eager, fast and ready lock in with the right agency or e-comm brand If you are looking for someone who: - thinks like a strategist, - executes like a designer, - briefs creators like a producer - and builds like an engineer, please get in touch.
Earnings and projects
Last 6 months ÷ 5.3 months active (since May 2026)
Last 6 months: $11k
Billed in all: $11,479$11k
$5.4k in the last 6 months
Across 6 contracts
Earnings, last 30 days
Skill rankings: Top 2% in Social Media Advertising Analytics
Ranked by MRR among everyone on Upwork with the skill.
- #5Gemini Nano142 freelancers · 🇿🇦 #1Top 4%🇿🇦#1 of 2
- #5Social Media Advertising Analytics Report137 freelancers · 🇿🇦 #1Top 4%🇿🇦#1 of 3
- #6Audience Segmentation135 freelancers · 🇿🇦 #1Top 4%🇿🇦#1 of 1
- #7Social Media Advertising Analytics301 freelancers · 🇿🇦 #1Top 2%🇿🇦#1 of 4
- #10Ad Concept82 freelancers · 🇿🇦 #1Top 12%🇿🇦#1 of 1
- #13Audience Research264 freelancers · 🇿🇦 #1Top 5%🇿🇦#1 of 2
- #17Social Media Audience Research292 freelancers · 🇿🇦 #1Top 6%🇿🇦#1 of 5
- #18Creative Brief212 freelancers · 🇿🇦 #2Top 8%🇿🇦#2 of 4