Florencia B.

Senior Graphic Designer | Brand Identity, Editorial & Book Design, Print Production | Adobe Illustrator, InDesign, Photoshop, Figma, Canva Hello! I'm Florencia, a senior graphic designer with almost 10 years of experience helping businesses and creative professionals bring their ideas to life through thoughtful, polished design. I specialize in: - Brand identity and logo design: complete visual identities, from concept to brand guidelines - Editorial and book design: coffee table books, memoirs, brochures, reports and white papers in InDesign - Print production: production-ready artwork, print and cut file setup, large-format printing, die-cut preparation - Social media design: consistent, on-brand content systems for daily publishing - Presentations, business cards, posters, packaging and album artwork I hold a Bachelor's Degree in Graphic Design and Audiovisual Communication and a Master's Degree in Art History, which gives my work a strong foundation in composition, visual storytelling and cultural awareness. I don't just make things look good, I make sure every design communicates exactly what it needs to. My clients value three things about working with me: clear communication, reliable deadlines, and a genuine care for their project's success. I'm comfortable working independently or as part of a team, and I have experience leading creative teams and managing projects end to end. I'm a native Spanish speaker with bilingual English (C2), plus advanced French and Italian, so I'm a great fit for multilingual and international projects. Tools: Adobe Illustrator, InDesign, Photoshop, Premiere, After Effects, Figma, Canva, Squarespace, Wix Key words that I'd use to describe my style and work: Editorial, Maximalist, Creative, Vintage, Unexpected, Refined, Elegant, Artsy If you're looking for a designer who combines aesthetic sensibility with technical precision and treats your project like her own, let's talk. Send me a message and tell me about your project, I'd love to hear what you're working on.