Shivani S.

I specialize in running high-ROI Google Ads, Meta Ads and Tiktok Ads campaigns that generate REAL leads and sales (not vanity metrics). With over 6 years of experience in digital marketing, I've worked with businesses ranging from D2C brands and B2B companies to clients in restricted industries such as Crypto, iGaming, CBD, 7OH, Kratom, Peptides, and other compliance-heavy niches. Over the years, I've managed more than $5 million in ad spend across Google, Meta, TikTok, and other advertising platforms. My work covers everything from campaign strategy and media buying to tracking, feed optimization, and performance analysis. MY EXPERTISE: ✓ Google Search Ads (Setup, optimization, scaling to profitability) ✓ Google Shopping Ads (E-commerce product promotions) ✓ Facebook & Instagram Ads (Lead generation, sales, retargeting) ✓ Campaign audit & optimization (Improving underperforming accounts) ✓ Conversion rate optimization (Turning clicks into customers) ✓ Analytics & ROI tracking (Transparent reporting) RESULTS I'VE DELIVERED: > GOOGLE ADS CAMPAIGNS: • Average ROI: 250-350% (industry average: 200%) • Average CPC reduction: 35% after optimization • Campaigns scaled from $1K → $15K/month profitably > FACEBOOK/INSTAGRAM ADS: • Average CPA (cost per acquisition): $2.50 (industry avg: $4+) • ROAS: 3:1 to 5:1 across campaigns • Lead generation campaigns achieving 40%+ conversion rates > CLIENT PORTFOLIO: • 12+ successful projects across multiple industries • 100% Job Success Rate on Upwork • Average client engagement: 6-12 months (long-term relationships) INDUSTRIES I'VE WORKED WITH: E-COMMERCE: → Fashion brands → Electronics retailers → Home & Garden products [Results: 250-400% ROI, 30%+ increase in revenue] SERVICE BUSINESSES: → Health Care Industry → Education Industry → Real estate agents → Fitness centers & gyms [Results: Consistent lead generation at $2-4 per lead] B2B & SAAS: → Software companies → Consulting firms [Results: Qualified lead generation, 15-25% conversion rates] AGENCIES: → Digital marketing agencies (managing client campaigns) → Ad management for agency clients [Results: Scaling successful campaigns, maintaining client satisfaction] MY APPROACH: 1. AUDIT: Review current campaigns (if existing) 2.STRATEGY: Data-driven plan focused on your specific goals 3.EXECUTION: Setup, launch, and optimize campaigns 4.OPTIMIZATION: Continuous improvement based on metrics 5.COMMUNICATION: Weekly/monthly transparent reporting I focus on: ✓ Measurable results (leads, sales, revenue) ✓ ROI and profitability ✓ Clear communication and reporting ✓ Long-term partnership READY TO SCALE YOUR BUSINESS? Let's discuss your goals and create a strategy that actually works.