Shivani S.

Google Ads & Meta Ads Expert | Performance Marketing Specialist

I specialize in running high-ROI Google Ads and Facebook/Instagram campaigns that generate REAL leads and sales (not vanity metrics). MY EXPERTISE: ✓ Google Search Ads (Setup, optimization, scaling to profitability) ✓ Google Shopping Ads (E-commerce product promotions) ✓ Facebook & Instagram Ads (Lead generation, sales, retargeting) ✓ Campaign audit & optimization (Improving underperforming accounts) ✓ Conversion rate optimization (Turning clicks into customers) ✓ Analytics & ROI tracking (Transparent reporting) RESULTS I'VE DELIVERED: > GOOGLE ADS CAMPAIGNS: • Average ROI: 250-350% (industry average: 200%) • Average CPC reduction: 35% after optimization • Campaigns scaled from $1K → $15K/month profitably > FACEBOOK/INSTAGRAM ADS: • Average CPA (cost per acquisition): $2.50 (industry avg: $4+) • ROAS: 3:1 to 5:1 across campaigns • Lead generation campaigns achieving 40%+ conversion rates > CLIENT PORTFOLIO: • 12+ successful projects across multiple industries • 100% Job Success Rate on Upwork • Average client engagement: 6-12 months (long-term relationships) INDUSTRIES I'VE WORKED WITH: E-COMMERCE: → Fashion brands → Electronics retailers → Home & Garden products [Results: 250-400% ROI, 30%+ increase in revenue] SERVICE BUSINESSES: → Health Care Industry → Education Industry → Real estate agents → Fitness centers & gyms [Results: Consistent lead generation at $2-4 per lead] B2B & SAAS: → Software companies → Consulting firms [Results: Qualified lead generation, 15-25% conversion rates] AGENCIES: → Digital marketing agencies (managing client campaigns) → Ad management for agency clients [Results: Scaling successful campaigns, maintaining client satisfaction] MY APPROACH: 1. AUDIT: Review current campaigns (if existing) 2.STRATEGY: Data-driven plan focused on your specific goals 3.EXECUTION: Setup, launch, and optimize campaigns 4.OPTIMIZATION: Continuous improvement based on metrics 5.COMMUNICATION: Weekly/monthly transparent reporting I don't believe in: ✗ Vanity metrics (impressions, clicks without conversions) ✗ "Set and forget" campaigns ✗ Over-complicated strategies I focus on: ✓ Measurable results (leads, sales, revenue) ✓ ROI and profitability ✓ Clear communication and reporting ✓ Long-term partnership READY TO SCALE YOUR BUSINESS? Let's discuss your goals and create a strategy that actually works.