Anibal R.
Business Systems Architect | Airtable, Make & AI Automation
I design the operating system your business runs on — not a pile of automations. Most growing businesses hit the same wall: the spreadsheet that started as a helper becomes the thing everyone depends on, and nobody trusts the numbers in it anymore. I rebuild that into one structured system where the data is clean, the process runs itself, and every person sees exactly what they need to see. I'm Anibal, founder of Metacube Studio. I've delivered complete operating systems in three industries: ▸ Online travel agency — replaced Google Forms and dozens of Excel files with an AI-assisted quoting system. Quote time dropped 85% (4 hours to under 30 minutes), 20+ admin hours saved per week, lead capacity up 200%. ▸ Public tender & infrastructure firm — full bid-to-execution system: opportunity capture, item-level costing with real-time margin control, and automated project execution. 20+ automations running in production. ▸ Car rental fleet (US) — 25 vehicles moved off a broken master spreadsheet into a system that shows profit per vehicle, reconciles 1,380+ toll charges automatically, and gives the mechanic his own app with zero access to any financial number. Built and delivered in 5 weeks. What I actually do: • Systems architecture — one source of truth in Airtable, designed around how your business really works, not how a template thinks it should. • Workflow automation — sales pipeline, operations, reporting and alerts in Make. • AI where it earns its place — document extraction, lead analysis, drafting. Not because it's fashionable, but where it removes real work. • Role-based access by design — your team, your contractors and your clients each see their own slice. Solved with interface design, not expensive enterprise plans. How I work: I don't hand over a system and disappear. Every engagement ends with a written user manual, a training session, and the base transferred to your ownership. You own it, your team can run it, and you're not dependent on me to keep the lights on. If you want me around afterwards, that's a choice — not a hostage situation. If your business runs on spreadsheets that are starting to hurt, message me and let's book a Clarity Session: 20 minutes, no pitch, where we map what you have and I tell you honestly whether a system would help or not.
Earnings and projects
Last 6 months ÷ 4.6 months active (since Jun 2026)
Last 6 months: $1.4k
$1.4k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 19% in Database Modeling
Ranked by MRR among everyone on Upwork with the skill.
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