Zaid M.
Senior Media Buyer | 6M+ USD Ad Spend | Meta, Google & Snap Ads | GCC
Spending on ads but can't tell which dollar is actually bringing customers? That's the problem I fix. I'm Zaid, a performance media buyer based in Abu Dhabi. For 6+ years I've managed over $6M in ad spend across Meta, Google, TikTok and Snapchat, running budgets up to $20K/day for e-commerce and lead generation brands in the GCC, US and UK. Native Arabic + fluent English. I build campaigns that speak to Gulf buyers in their own language and timing (Ramadan, White Friday, Snapchat-first audiences in KSA), and I report to you in clear English. 🎯 Industries I've scaled E-commerce · Real Estate · SaaS · Fashion · Perfumes · Contact Lenses · Professional Services (10+ industries in total) 🧭 How I work 1. Tracking first: Meta Pixel, Conversions API, GA4, GTM and Merchant Center set up correctly. If the data is wrong, every decision is wrong. 2. Targets based on your margins: CPA and ROAS goals built from your real numbers, not platform averages. 3. Test, cut, scale: structured creative and audience testing, then budget moves fast to what's winning and away from what's wasting. 4. Beyond the ad account: landing pages, funnels and offers reviewed from a conversion point of view. 5. Clear reporting: weekly Loom video updates plus a live dashboard. You always know what you spent and what came back. 🛠 Platforms Meta (Facebook & Instagram) · Google Search, Shopping, Performance Max, Display & YouTube · TikTok · Snapchat · LinkedIn 📊 Tracking & data GA4 · Google Tag Manager · Meta Conversions API · Google Merchant Center · Looker Studio · A/B testing · AI-assisted creative workflows 💬 What clients say "Zaid is a gem when it comes to execution... he takes ownership even when working with third parties." "From the start, Zaid was able to quantify and set expectations." ✅ Best fit E-commerce stores and lead-gen businesses (real estate, clinics, services) that already run ads and want to scale profitably, or brands launching in Saudi Arabia and the UAE. Send me your website and current monthly ad spend. I'll reply with 2–3 quick wins I can see before we even get on a call. — Zaid
Earnings and projects
An estimate from an earlier read
Last 6 months: $592
Billed in all: $5,109$5.1k
$296 in the last 6 months
Across 29 contracts
Earnings, last 30 days
Dotted: longer than usual between two readings. No data since Nov 5, 2026.
Skill rankings: Top 35% in Snapchat Ads Manager
Ranked by MRR among everyone on Upwork with the skill.
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