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Zaid M.
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Zaid M.

Senior Media Buyer | 6M+ USD Ad Spend | Meta, Google & Snap Ads | GCC

Spending on ads but can't tell which dollar is actually bringing customers? That's the problem I fix. I'm Zaid, a performance media buyer based in Abu Dhabi. For 6+ years I've managed over $6M in ad spend across Meta, Google, TikTok and Snapchat, running budgets up to $20K/day for e-commerce and lead generation brands in the GCC, US and UK. Native Arabic + fluent English. I build campaigns that speak to Gulf buyers in their own language and timing (Ramadan, White Friday, Snapchat-first audiences in KSA), and I report to you in clear English. 🎯 Industries I've scaled E-commerce · Real Estate · SaaS · Fashion · Perfumes · Contact Lenses · Professional Services (10+ industries in total) 🧭 How I work 1. Tracking first: Meta Pixel, Conversions API, GA4, GTM and Merchant Center set up correctly. If the data is wrong, every decision is wrong. 2. Targets based on your margins: CPA and ROAS goals built from your real numbers, not platform averages. 3. Test, cut, scale: structured creative and audience testing, then budget moves fast to what's winning and away from what's wasting. 4. Beyond the ad account: landing pages, funnels and offers reviewed from a conversion point of view. 5. Clear reporting: weekly Loom video updates plus a live dashboard. You always know what you spent and what came back. 🛠 Platforms Meta (Facebook & Instagram) · Google Search, Shopping, Performance Max, Display & YouTube · TikTok · Snapchat · LinkedIn 📊 Tracking & data GA4 · Google Tag Manager · Meta Conversions API · Google Merchant Center · Looker Studio · A/B testing · AI-assisted creative workflows 💬 What clients say "Zaid is a gem when it comes to execution... he takes ownership even when working with third parties." "From the start, Zaid was able to quantify and set expectations." ✅ Best fit E-commerce stores and lead-gen businesses (real estate, clinics, services) that already run ads and want to scale profitably, or brands launching in Saudi Arabia and the UAE. Send me your website and current monthly ad spend. I'll reply with 2–3 quick wins I can see before we even get on a call. — Zaid

🇪🇬Al Mansurah, Egypt$40/hr100% JSS4.77 (23)Since Sep 2022

Earnings and projects

MRR (estimate)
≈$99

An estimate from an earlier read

World#135,434 / 412k
🇪🇬Country#1,947 / 6,384
Revenue, last 30 days
$621

Last 6 months: $592

World#57,287 / 412k
🇪🇬Country#741 / 6,384
Total earnings
$5.1k

Billed in all: $5.1k

World#253,479 / 412k
🇪🇬Country#3,456 / 6,384
Per project
$188

$296 in the last 6 months

World#269,081 / 412k
🇪🇬Country#3,890 / 6,384
Projects, last 6 months
2
100% fixed0% hourly
World#88,922 / 412k
🇪🇬Country#1,221 / 6,384
Projects in all
27

Across 29 contracts

86% fixed14% hourly
World#106,303 / 412k
🇪🇬Country#1,567 / 6,384

Earnings, last 30 days

$5.1k+$600 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$4.5k$5.0k$5.5kOct 9Oct 24Nov 8

Dotted: longer than usual between two readings. No data since Nov 5, 2026.

Skill rankings: Top 35% in Snapchat Ads Manager

Ranked by MRR among everyone on Upwork with the skill.

  1. #54Snapchat Ads Manager156 freelancers · 🇪🇬 #5Top 35%
  2. #478Performance Marketing1,000 freelancers · 🇪🇬 #7Top 48%
  3. #494Facebook Pixel Setup & Optimization1,163 freelancers · 🇪🇬 #5Top 42%
  4. #563Google Shopping1,118 freelancers · 🇪🇬 #3Top 50%
  5. #603Media Buying1,414 freelancers · 🇪🇬 #9Top 43%
  6. #612Marketing Analytics1,577 freelancers · 🇪🇬 #12Top 39%
  7. #772Instagram Ad Campaign1,727 freelancers · 🇪🇬 #7Top 45%
  8. #956Ecommerce Marketing1,960 freelancers · 🇪🇬 #5Top 49%