Julia N.

KEY SKILLS * Lead, design and deliver meaningful research projects from start to finish - on time and within budget * Provide in-depth market understanding and competitive intelligence on a vast range of industries by delving into publicly available information and conducting primary research * Quantitative insight specialist & experienced Qualitative Moderator * Adept with new technologies & platforms including AI * Team Leader - enthusiastic & motivated * Vision creator with strong business acumen * Detail orientated with a flair for creative thinking - not afraid of data and distilling what it means * Commercially conscious strategic thinker * Engaging communicator - internal & external ABOUT ME For over 15 years I have worked at research and insight consultancies in Auckland, London & Hong Kong with exposure to both global and regional businesses, gaining significant experience and understanding across a diverse range of industries. I have worked with some of the biggest clients, brands and products to deliver corporate, customer, market & brand insights within their broader teams & C-Suite. RECENT PROJECTS UX Research for financial institutions Desk Research Reports & Competitor Analysis for SMEs Customer Journey Mapping to uncover pain points and routes to optimization Economic Impact studies including Whitepaper write up Video ethnography for NPD within FMCG categories in Europe Focus Group & IDI project management & analysis in SEA markets for corporate reputation Mystery Shopping and Auditing products and services Foundational insights for company growth strategy conducting multiple IDIs