Susanna B.

Getting clicks but not enough real leads? I fix the tracking first (forms, calls, bookings) so Google optimizes for customers, not page views. Results: 374+ leads at $9.66 for a US store, 73 B2B leads for an accounting firm. I help businesses turn Google Ads into a predictable lead generation channel. With 6+ years of hands-on experience in PPC / Search Engine Marketing (SEM), I specialize in Google Ads campaign audits, keyword research, account strategy, conversion tracking, and performance optimization across Search, Performance Max, and Video/Display/Demand Gen campaigns. One of my strongest advantages is that I don’t treat ads and tracking as separate systems. I optimize the entire conversion journey from search intent and campaign structure to conversion signal quality. My core expertise includes: • Google Ads account audits & campaign optimization • Lead generation strategy & funnel analysis • Conversion tracking setup (GA4 / Google Analytics 4 / Google Tag Manager / GTM) • Search campaigns, Performance Max, Video/Display/Demand Gen, and remarketing • CPL, CPA, ROAS optimization & reporting Some recent results: • Helped a jewelry store generate 374+ local leads (calls, appointments, visits) at $9.66 CPA • Increased ROAS from 472% to 788% • Grew registrations for an educational platform by 20× • Reduced wasted spend and improved lead quality for multiple service-based businesses across Europe 📩 Message me with your website and monthly budget, and I'll tell you where I'd start within 24 hours