Joe R.

𝐔𝐩𝐰𝐨𝐫𝐤 𝐄𝐱𝐩𝐞𝐫𝐭-𝐕𝐞𝐭𝐭𝐞𝐝 | #𝟑 𝐌𝐚𝐫𝐓𝐞𝐜𝐡 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 | 𝐅𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐌𝐎 𝐟𝐨𝐫 𝐆𝐓𝐌, 𝐑𝐞𝐯𝐎𝐩𝐬 & 𝐀𝐈 𝐆𝐫𝐨𝐰𝐭𝐡 I help founders and revenue leaders turn ambitious targets into repeatable results. As a Fractional CMO, I design and direct go-to-market motions across Product-Led, Sales-Led, Partner-Led, and Account-Based plays. Every engagement is grounded in signal-based ICP targeting, a revenue model built before the first campaign runs, and the right motion for your product, buyer, and ACV. I then architect the RevOps and AI systems that scale them. Strategy and direction live with me; build and configuration sit with your team or the vendors I scope. I work across B2B and B2C, from startup to Fortune 100, with deepest experience in SaaS, financial services, and insurance. 𝐒𝐢𝐠𝐧𝐚𝐭𝐮𝐫𝐞 𝐖𝐢𝐧𝐬 - Built a $3M pipeline in 5 months for an emerging SaaS platform with a custom GTM Blueprint and outbound engine - Activated Prudential's Fortune 1000 relocation market through a thought leadership-led demand strategy, generating $10M in new ARR over 24 months - Transformed Liberty Mutual's broker network from a passive database into an active revenue channel, driving $21.1M in written premiums over 18 months - Raised $14M at a $50M valuation and scaled ARR to $15M as CEO/Co-founder of OnDialog 𝐓𝐡𝐞 𝐉𝐨𝐞𝐌𝐤𝐭𝐠 𝐆𝐫𝐨𝐰𝐭𝐡 𝐅𝐥𝐲𝐰𝐡𝐞𝐞𝐥 My methodology is a self-reinforcing four-stage revenue system. RevOps Foundation builds the data infrastructure and operational layer that makes every other phase measurable and scalable. AI-driven Insight Generation surfaces high-impact growth opportunities from behavioral data, market signals, and pipeline patterns. Discovery and Validation tests and scales what works before a dollar is committed. GTM Strategy and Motion Design puts the validated plays into market and loops back into RevOps refinement with each rotation. Every action compounds rather than just adds up. Each rotation moves faster than the last. 𝐇𝐨𝐰 𝐈 𝐃𝐞𝐥𝐢𝐯𝐞𝐫 **Fractional CMO Leadership:** I own your GTM motion while you focus on product and customers. Single point of accountability across strategy, execution, and optimization. **GTM Strategy & Direction:** Signal-based ICP definition, competitive positioning, value propositions, and a GTM Blueprint with 90-day action plans across PLG, SLG, PLS, Partner-Led, and ABM motions **RevOps Design:** CRM/CDP/MAP stack architecture, AI-driven pipeline intelligence, KPI frameworks, and board-ready forecast models. I scope and document requirements; your team or vendor builds. **AI Growth Stack:** Custom agents and multi-agent systems grounded in your data via RAG. Every agent and automation is built to answer one question: will this make money? Includes workflow automation, revenue intelligence, and governed scale. **Demand Gen & Growth Marketing:** Intent-based demand creation and capture, signal-based lead gen, AI-powered personalization, and multi-channel programs tied to pipeline targets, not impression counts 𝐖𝐡𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐂𝐡𝐨𝐨𝐬𝐞 𝐌𝐞 **Expert-Vetted on Upwork (Top 1%):** the platform's highest talent tier, paired with 25+ years of C-suite and senior revenue leadership **Proven across every GTM motion:** PLG, SLG, PLS, ABM, and Partner-Led, designed and directed from ICP through closed revenue **Revenue-first AI:** every agent, model, and automation built to answer one question: "Will this make us money?" **Single point of accountability:** strategy, direction, and optimization from one fully responsible partner **Onalytica #3 MarTech Influencer (2019):** ranked third globally in marketing technology thought leadership 𝐓𝐨𝐨𝐥𝐬 & 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 - CRM: Salesforce, HubSpot, Pipedrive - Marketing Automation: Pardot (MCAE), Marketo, HubSpot, Mailchimp - Outbound & Prospecting: Apollo, Clay, LinkedIn Sales Navigator - Analytics: Google Analytics, Looker, Tableau - Paid: Google Ads, LinkedIn Ads, Meta Ads - AI & Automation: Claude (Cowork proficient), ChatGPT, Make, Zapier - CDP/Data: Segment, Clearbit Client Testimonial "Working with Joe has significantly enhanced our visibility into marketing performance and its impact on sales without driving undue complexity." C. Brown, CMO, Logical Brands 𝐍𝐞𝐱𝐭 𝐒𝐭𝐞𝐩 Browse my Project Catalog for fixed-scope GTM Blueprint, RevOps, and AI engagements, or schedule a Scope Chat via Upwork to map the fastest path to revenue. Keywords Fractional CMO, GTM Strategy, RevOps, Marketing Strategy, AI Strategy, Demand Generation, Lead Generation, Growth Marketing, B2B SaaS, MarTech, PLG, SLG, ABM, Signal-Based ICP, GTM Blueprint, Pipeline Velocity, NRR, Revenue Intelligence