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Anita L.

Anita L.

Creative Strategist & Business Consultant

Hi, I’m Anita — a Creative Strategist with 7+ years of experience building paid ad creative that actually converts. I’ve helped e-commerce brands scale from 10 to 1,000+ daily orders through high-performing UGC and video ad strategy, and grown social accounts to 50K+ followers fully organically. What sets me apart from most creative strategists is a background in business consulting — which means I don’t just think about hooks and scripts, I think about what the brand actually needs to grow. Creative decisions that serve a commercial objective, not just an aesthetic one. What I Offer: 🔹 Creative Strategy for Social Media & Ads From viral hooks to conversion-focused visuals — I craft platform-specific content strategies that actually perform. 🔹 Ad Scripting & Creative Direction Need thumb-stopping video ads? I write and direct creative that grabs attention and converts — including UGC-style formats. 🔹 Content Strategy & Social Growth Whether you’re launching, scaling, or repositioning — I design content systems tailored to your brand identity and goals. 🔹 Business Plans & Strategic Roadmaps Investor-ready business plans, custom strategies, and real-world results. I’ve written plans that: – Secured a €5.5K paid consulting deal – Got approved by Dutch immigration authorities (IND) – Helped clients open new businesses and secure bank loans ⸻ Notable Wins: ✨ Drove 8M+ organic views from a single TikTok strategy ✨ Wrote & produced ad campaigns with 1,000+ daily orders ✨ Created business plans used to launch real-world businesses ✨ Previously built my own audience: 17K+ on TikTok & 50K+ on Instagram ⸻ Why Work With Me: ✅ I’ve done the work — both creatively and strategically ✅ I bring substance, structure, and style to the table ✅ I take on a limited number of projects for maximum depth and results ⸻ Let’s work together if: You want smart creative, not fluff. You need strategic clarity, not confusion. You’re ready to scale — and you want a partner who sees the whole board.

🇦🇪Sharjah, United Arab Emirates$45/hr100% JSSSince Sep 2022

Earnings and projects

MRR
$58

Last 6 months ÷ 6

World#147,822 / 412k
🇦🇪Country#800 / 2,720
Revenue, last 30 days
$0

Last 6 months: $346

Total earnings
$1.4k
World#368,124 / 412k
🇦🇪Country#2,375 / 2,720
Per project
$450

$346 in the last 6 months

World#192,642 / 412k
🇦🇪Country#1,212 / 2,720
Projects, last 6 months
1
100% fixed0% hourly
World#128,096 / 412k
🇦🇪Country#758 / 2,720
Projects in all
3
67% fixed33% hourly
World#304,143 / 412k
🇦🇪Country#2,106 / 2,720

Earnings, last 30 days

$1.4kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1,320$1,340$1,360$1,380Oct 9Oct 24Nov 8

Skill rankings: Top 26% in Freelance Marketing

Ranked by MRR among everyone on Upwork with the skill.

  1. #148Social Media Audience Research292 freelancers · 🇦🇪 #1Top 51%
  2. #492Freelance Marketing1,906 freelancers · 🇦🇪 #3Top 26%
  3. #537Pinterest1,387 freelancers · 🇦🇪 #1Top 39%
  4. #798Social Media Account Setup1,987 freelancers · 🇦🇪 #4Top 40%
  5. #860Business Management2,777 freelancers · 🇦🇪 #5Top 31%
  6. #1,015Influencer Marketing2,463 freelancers · 🇦🇪 #8Top 41%
  7. #1,222TikTok Marketing2,601 freelancers · 🇦🇪 #5Top 47%
  8. #1,236Client Management2,926 freelancers · 🇦🇪 #5Top 42%