Anita L.
Creative Strategist & Business Consultant
Hi, I’m Anita — a Creative Strategist with 7+ years of experience building paid ad creative that actually converts. I’ve helped e-commerce brands scale from 10 to 1,000+ daily orders through high-performing UGC and video ad strategy, and grown social accounts to 50K+ followers fully organically. What sets me apart from most creative strategists is a background in business consulting — which means I don’t just think about hooks and scripts, I think about what the brand actually needs to grow. Creative decisions that serve a commercial objective, not just an aesthetic one. What I Offer: 🔹 Creative Strategy for Social Media & Ads From viral hooks to conversion-focused visuals — I craft platform-specific content strategies that actually perform. 🔹 Ad Scripting & Creative Direction Need thumb-stopping video ads? I write and direct creative that grabs attention and converts — including UGC-style formats. 🔹 Content Strategy & Social Growth Whether you’re launching, scaling, or repositioning — I design content systems tailored to your brand identity and goals. 🔹 Business Plans & Strategic Roadmaps Investor-ready business plans, custom strategies, and real-world results. I’ve written plans that: – Secured a €5.5K paid consulting deal – Got approved by Dutch immigration authorities (IND) – Helped clients open new businesses and secure bank loans ⸻ Notable Wins: ✨ Drove 8M+ organic views from a single TikTok strategy ✨ Wrote & produced ad campaigns with 1,000+ daily orders ✨ Created business plans used to launch real-world businesses ✨ Previously built my own audience: 17K+ on TikTok & 50K+ on Instagram ⸻ Why Work With Me: ✅ I’ve done the work — both creatively and strategically ✅ I bring substance, structure, and style to the table ✅ I take on a limited number of projects for maximum depth and results ⸻ Let’s work together if: You want smart creative, not fluff. You need strategic clarity, not confusion. You’re ready to scale — and you want a partner who sees the whole board.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $346
$346 in the last 6 months
Earnings, last 30 days
Skill rankings: Top 26% in Freelance Marketing
Ranked by MRR among everyone on Upwork with the skill.
- #148Social Media Audience Research292 freelancers · 🇦🇪 #1Top 51%🇦🇪#1 of 1
- #492Freelance Marketing1,906 freelancers · 🇦🇪 #3Top 26%🇦🇪#3 of 13
- #537Pinterest1,387 freelancers · 🇦🇪 #1Top 39%🇦🇪#1 of 1
- #798Social Media Account Setup1,987 freelancers · 🇦🇪 #4Top 40%🇦🇪#4 of 9
- #860Business Management2,777 freelancers · 🇦🇪 #5Top 31%🇦🇪#5 of 27
- #1,015Influencer Marketing2,463 freelancers · 🇦🇪 #8Top 41%🇦🇪#8 of 18
- #1,222TikTok Marketing2,601 freelancers · 🇦🇪 #5Top 47%🇦🇪#5 of 15
- #1,236Client Management2,926 freelancers · 🇦🇪 #5Top 42%🇦🇪#5 of 16