Mike M.
Fractional CMO | Growth & Performance Marketing Leader | Team Builder
With over 15 years of experience in marketing leadership, I specialize in building high-performing teams, implementing scalable systems, and creating the structure and processes businesses need to thrive. From early-stage startups to established brands, I’ve led full-funnel marketing strategy, brand positioning, and growth initiatives that have delivered consistent revenue acceleration and operational clarity. I’ve worked across diverse industries—SaaS, eCommerce, automotive, and manufacturing—and excel in creating omni-channel marketing systems that balance creativity with data-driven performance. My leadership approach is rooted in coaching, process-building, and cross-functional collaboration. 🔹 Built and led teams responsible for paid media, SEO/SEM, lifecycle marketing, and CRO 🔹 Overhauled marketing infrastructure including CRM, analytics, and reporting frameworks 🔹 Scaled demand generation and digital acquisition to meet aggressive revenue targets 🔹 Led M&A brand transition projects, ensuring seamless integration across digital touchpoints 🔹 Frequent collaborator with Product, Sales, and Revenue teams to align GTM strategy I’m passionate about brand-led growth, marketing operations, and building lasting systems that empower teams and drive results. Let’s connect if you're looking for a senior marketing leader to help bring clarity, structure, and growth to your business.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $20k
Billed in all: $62,301$62k
$20k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 2% in Lead Generation
Ranked by MRR among everyone on Upwork with the skill.
- #64Social Media Lead Generation3,113 freelancers · 🇺🇸 #18Top 2%🇺🇸#18 of 333
- #109Marketing Analytics1,577 freelancers · 🇺🇸 #46Top 7%🇺🇸#46 of 413
- #124Brand Development3,166 freelancers · 🇺🇸 #67Top 4%🇺🇸#67 of 1,095
- #199Digital Marketing Strategy5,185 freelancers · 🇺🇸 #77Top 4%🇺🇸#77 of 1,234
- #240Branding9,059 freelancers · 🇺🇸 #105Top 3%🇺🇸#105 of 2,112
- #279Marketing10,098 freelancers · 🇺🇸 #150Top 3%🇺🇸#150 of 2,889
- #340Marketing Strategy8,415 freelancers · 🇺🇸 #146Top 4%🇺🇸#146 of 2,185
- #402Digital Marketing13,812 freelancers · 🇺🇸 #147Top 3%🇺🇸#147 of 2,362