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Mike M.

Mike M.

Fractional CMO | Growth & Performance Marketing Leader | Team Builder

With over 15 years of experience in marketing leadership, I specialize in building high-performing teams, implementing scalable systems, and creating the structure and processes businesses need to thrive. From early-stage startups to established brands, I’ve led full-funnel marketing strategy, brand positioning, and growth initiatives that have delivered consistent revenue acceleration and operational clarity. I’ve worked across diverse industries—SaaS, eCommerce, automotive, and manufacturing—and excel in creating omni-channel marketing systems that balance creativity with data-driven performance. My leadership approach is rooted in coaching, process-building, and cross-functional collaboration. 🔹 Built and led teams responsible for paid media, SEO/SEM, lifecycle marketing, and CRO 🔹 Overhauled marketing infrastructure including CRM, analytics, and reporting frameworks 🔹 Scaled demand generation and digital acquisition to meet aggressive revenue targets 🔹 Led M&A brand transition projects, ensuring seamless integration across digital touchpoints 🔹 Frequent collaborator with Product, Sales, and Revenue teams to align GTM strategy I’m passionate about brand-led growth, marketing operations, and building lasting systems that empower teams and drive results. Let’s connect if you're looking for a senior marketing leader to help bring clarity, structure, and growth to your business.

🇺🇸Aurora, United States$85/hr100% JSSSince Sep 2022

Earnings and projects

MRR
$3.4k

Last 6 months ÷ 6

World#10,656 / 412k
🇺🇸Country#2,998 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $20k

Total earnings
$59k

Billed in all: $62k

World#65,879 / 412k
🇺🇸Country#12,245 / 62.1k
Per project
$59k

$20k in the last 6 months

World#650 / 412k
🇺🇸Country#181 / 62.1k
Projects, last 6 months
1
0% fixed100% hourly
World#128,092 / 412k
🇺🇸Country#16,472 / 62.1k
Projects in all
1
0% fixed100% hourly
World#360,671 / 412k
🇺🇸Country#53,151 / 62.1k

Earnings, last 30 days

$62.3kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$61k$62k$63k$64kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Lead Generation

Ranked by MRR among everyone on Upwork with the skill.

  1. #64Social Media Lead Generation3,113 freelancers · 🇺🇸 #18Top 2%
  2. #109Marketing Analytics1,577 freelancers · 🇺🇸 #46Top 7%
  3. #124Brand Development3,166 freelancers · 🇺🇸 #67Top 4%
  4. #199Digital Marketing Strategy5,185 freelancers · 🇺🇸 #77Top 4%
  5. #240Branding9,059 freelancers · 🇺🇸 #105Top 3%
  6. #279Marketing10,098 freelancers · 🇺🇸 #150Top 3%
  7. #340Marketing Strategy8,415 freelancers · 🇺🇸 #146Top 4%
  8. #402Digital Marketing13,812 freelancers · 🇺🇸 #147Top 3%