Elarbi B.
Instructional Designer | Storyline, SCORM, LMS | Learning Experience
I help training companies and independent experts turn scattered learning materials and underused LMS investment into one connected learning journey, built end to end. What clients say: "Grasped all concepts very quickly — superb user experience." "Exceptional work. Genuine willingness to help. Adds real value." "Made it interactive, held attention, implemented on our site." I'm Ben — a Learning Experience Designer and eLearning Developer, 8+ years, with recent work for HEINEKEN, Toyota, SureSkills, and European Customer Consultancy. Every project runs through four connected layers, not four separate vendors: — Instructional Design — content structured around how people actually retain and apply information, not just how it was originally drafted — UI/UX & Multimedia Production — visuals and interfaces designed in Adobe Illustrator, After Effects, and InDesign, then built into the course in Storyline with custom triggers, states, and JavaScript when the defaults aren't enough — Learning Ecosystem Development — LMS configuration, SCORM/xAPI packaging, and integration that actually works the way it's supposed to (Cornerstone, CrossKnowledge, Saba, LifterLMS, and others) — Learning Analytics — tracking and reporting built in from day one, so progress is measurable, not assumed Recent results: — 30% storage cost reduction in 30 days — Power BI dashboard built for Toyota that walked stakeholders through the data instead of just displaying it — 10-module compliance program (Lobdock) structured around how the role actually works day to day — client requested more modules before the first was finished — 9-module blended program (ECC) — scenario-based Storyline, full MemberPress learner journey, automated credentialing, built from sparse outlines — 3,000+ learners served at Heineken, Cornerstone LMS administration across a multi-client enterprise instance (Toyota, Sedex, MUFG, Bridgestone) via SureSkills — UI redesign and icon system for Ooredoo's back-office tool (via Talan), plus client-facing portal design (requirements through live implementation) for SEDEX Services: — Course design & development (Articulate Storyline & Rise) — Converting existing content (PPT, Word, raw notes) into interactive courses — LMS setup, configuration & ongoing administration — Graphic design & visual asset creation (Adobe Illustrator, After Effects, InDesign) — SCORM/xAPI packaging, troubleshooting & LMS integration — Multilingual course localization (Arabic, French) Whatever your stack is, it's likely covered: Cornerstone, CrossKnowledge, Saba, MemberPress, LifterLMS, Thinkific, WordPress, Adobe Creative Cloud — plus custom HTML/CSS/JavaScript when a platform's defaults fall short. Trilingual: English (C2), French (C1), Arabic (native) — real delivery experience across multilingual, international workforces. Certified: Instructional Design for eLearning, Time to Produce, Getting Started with Dashboards. Send me what you're working on — I'll tell you honestly within 24 hours whether I'm the right fit. Articulate Storyline 360 · eLearning Development · Instructional Design · Learning Experience Design · LMS Administration · SCORM · xAPI · MemberPress · CrossKnowledge · Cornerstone · Saba · LifterLMS · Thinkific · WordPress · HTML · CSS · JavaScript · Adobe Illustrator · Adobe After Effects · Adobe InDesign · UI/UX Design · Power BI · Multilingual eLearning · Arabic · French · Gamification · Scenario-Based Learning · Learning Analytics
Earnings and projects
An estimate from an earlier read
Last 6 months: $237
Billed in all: $6,045$6k
$119 in the last 6 months
Earnings, last 30 days
No data since Nov 5, 2026.
Skill rankings: Top 33% in Microsoft Power BI
Ranked by MRR among everyone on Upwork with the skill.
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