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Emily K.

Emily K.

STR Revenue & OTA Optimization & Creative Agency| PriceLabs Expert

The Viral BnB Agency is a collective of highly skilled creatives with revenue management at the center of everything we do. We create pricing strategies and systems that keep your calendar full, strengthen your ADR, and grow revenue, with rates that match the story you’ve built. We also elevate visibility and branding so your space doesn’t just stand out, it performs. We believe in your business, your goals, and your story, and we align strategy, design, and execution to deliver real results. We deliver: ⎯▹ Manage revenue ongoing with daily/weekly pricing oversight ⎯▹ Set up and optimize dynamic pricing (PriceLabs, Wheelhouse, Beyond) ⎯▹ Build seasonality frameworks and apply holiday/event pricing ⎯▹ Optimize minimum stays, booking windows, and gap-night strategy ⎯▹ Run promotions and adjust calendars to drive occupancy strategically ⎯▹ Monitor competitors and keep your rates aligned with the market ⎯▹ Manage channel strategy (Airbnb, VRBO, Booking, GVR) and rate parity/markups ⎯▹ Improve listing conversion for revenue (title tests, photo order, mobile readability) ⎯▹ Lead brand strategy and creative direction to support premium positioning ⎯▹ Plan and coordinate direct booking website strategy and build ⎯▹ Support STR-focused, ROI-driven interior design refreshes What You’re Not Getting An outsourced revenue management team or support tickets passed between multiple team members. What You Are Getting A well-rounded revenue partner who knows your property, your goals, and your market. Client Highlights → Daniel: Within one month of revenue management, his property began generating an additional $5,000 per month and has continued to do so consistently. → Susan: Within one year of revenue management, she earned $20,000 more in 2025 than in 2024. → Mark: Consistently achieved rates in the 75th percentile in a saturated market. → Brigitte: Left a large agency because her listing was not getting the attention it needed. → Cindy: Previously only booked weekends and struggled to fill weekdays. Now her calendar stays consistently occupied month after month. → Stanley & Kelly: Lost nearly all visibility and are now back in the top 5% of homes in their area. → Anthony: Scaled from 15 listings to 28 listings in less than one year. The Process 1.) Let’s meet and see if we’re a good fit. 2.) We hop on a call to identify issues in real time. 3.) I send over the proposal. 4.) You approve the proposal. 5.) Onboarding begins, and I collect the property information needed for a deep strategic dive. 6.) Your strategy is created. 7.) We review the strategy presentation and finalize approval. 8.) Implementation begins. 9.) Ongoing management starts. You receive up to two calls per month, monthly reports, plus direct access to my email and cell.

🇺🇸Wilmington, United States$35/hr100% JSS5.00 (9)Since Sep 2022

Earnings and projects

MRR
$280

Last 6 months ÷ 6

World#100,990 / 412k
🇺🇸Country#14,438 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $1.7k

Total earnings
$12k

Billed in all: $12k

World#181,562 / 412k
🇺🇸Country#29,238 / 62.1k
Per project
$545

$841 in the last 6 months

World#174,740 / 412k
🇺🇸Country#29,460 / 62.1k
Projects, last 6 months
2
100% fixed0% hourly
World#88,922 / 412k
🇺🇸Country#11,762 / 62.1k
Projects in all
22
91% fixed9% hourly
World#124,455 / 412k
🇺🇸Country#18,137 / 62.1k

Earnings, last 30 days

$12.1kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$11.8k$12.0k$12.2k$12.4kOct 9Oct 24Nov 8

Skill rankings: Top 18% in Website Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #13Business Name & Slogan43 freelancers · 🇺🇸 #7Top 30%
  2. #26Title & Description Optimization102 freelancers · 🇺🇸 #2Top 25%
  3. #52Pricing Research152 freelancers · 🇺🇸 #8Top 34%
  4. #56Price Optimization140 freelancers · 🇺🇸 #10Top 40%
  5. #201Revenue Management523 freelancers · 🇺🇸 #44Top 38%
  6. #378Competitive Analysis1,472 freelancers · 🇺🇸 #70Top 26%
  7. #424Research & Strategy1,744 freelancers · 🇺🇸 #91Top 24%
  8. #519Website Copywriting2,920 freelancers · 🇺🇸 #174Top 18%