Laila A.
Performance Marketing Specialist | Google Ads & Meta Ads | GCC
I help businesses generate qualified leads and grow across the GCC through Google Ads and Meta Ads. As a Performance Marketing Specialist with hands-on experience across the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, and other GCC markets, I build and optimize paid advertising campaigns focused on measurable business results — not vanity metrics. What I can help you with: • Google Ads — Search campaigns, keyword research, negative keywords, ad copy, bidding, and ongoing optimization • Meta Ads — Facebook & Instagram lead generation, audience targeting, retargeting, and campaign optimization • Lead Generation — campaigns focused on qualified leads, CPL, CPA, and conversion performance • Conversion Tracking — Google Ads conversions, GA4, Google Tag Manager, Meta Pixel, and event tracking • Campaign Audits — identifying wasted spend, tracking issues, and optimization opportunities • Performance Reporting — CPL, CPA, CTR, conversion rate, ROAS, and actionable insights GCC Market Experience Advertising in the Gulf is not one-size-fits-all. Campaign structure, messaging, language, and audience behavior can differ across the UAE, Saudi Arabia, and other GCC markets. I work with both English and Arabic campaigns and adapt the strategy to the target market. My experience includes performance marketing and lead generation across education, healthcare, real estate, B2B, and service-based businesses. Whether you need a new Google Ads or Meta Ads campaign, an audit of an existing account, better conversion tracking, or ongoing campaign optimization, I can help you turn ad spend into measurable business results.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.5k
Billed in all: $2,623$2.6k
$745 in the last 6 months
Across 11 contracts
Earnings, last 30 days
Skill rankings: Top 26% in Data Analysis
Ranked by MRR among everyone on Upwork with the skill.
- #48Snapchat Ads Manager156 freelancers · 🇦🇪 #1Top 31%🇦🇪#1 of 4
- #184Pixel Setup & Optimization593 freelancers · 🇦🇪 #2Top 31%🇦🇪#2 of 4
- #393Performance Marketing1,000 freelancers · 🇦🇪 #9Top 39%🇦🇪#9 of 18
- #512A/B Testing1,603 freelancers · 🇦🇪 #4Top 32%🇦🇪#4 of 11
- #661Email Campaign1,929 freelancers · 🇦🇪 #6Top 34%🇦🇪#6 of 12
- #734TikTok Ad2,322 freelancers · 🇦🇪 #2Top 32%🇦🇪#2 of 18
- #853Google Analytics 42,201 freelancers · 🇦🇪 #16Top 39%🇦🇪#16 of 32
- #864Facebook Ad Campaign2,495 freelancers · 🇦🇪 #9Top 35%🇦🇪#9 of 22